Americans and Europeans Are Trekking to India for Surgery, According to Bloomberg Markets Magazine

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'Medical Tourism' is a Growing Business in India, Bloomberg Markets Says

NEW YORK, Jan. 27 /PRNewswire/ -- Unwilling to accept long waits in Europe or high costs in the U.S., patients are traveling to India to have surgery, report Abhay Singh and Mrinalini Datta in the March edition of Bloomberg Markets. With "Medical Tourism" on the rise, more people from the U.S., Europe and the Middle East are seeking out Indian hospitals as a cheap and safe alternative, says the Bloomberg Markets story.

According to Bloomberg Markets, Indian doctors are setting up what could be a medical renaissance in their country and the next great boom for the Indian economy. Many Indian hospitals are joining together to improve quality of care and boost first impressions. Indian hospitals are aiming for $2.3 billion in annual revenue by 2012.

Instead of paying $200,000 for mitral valve surgery in the U.S. you could travel to India and receive the same treatment for $6,700, Bloomberg Markets reports. Instead of paying 15,000 pounds Sterling for hip resurfacing in the U.K., the same procedure would cost 5,000 pounds in India, including surgery, airfare and hotel stay, according to the magazine. Would you do it? Has a cheaper workforce enabled India to compete in a field many thought could never flourish in that country? These are the questions many people throughout the world have been asking themselves, and increasingly the answer is 'yes', says Bloomberg Markets.

In the March issue, Bloomberg Markets takes a close look at this trend in health care, the people who have chosen to forgo surgery in their own countries and the potential impact worldwide.

The March edition of Bloomberg Markets will be available for sale in mid-February. Bloomberg Markets articles are also available to Bloomberg terminal subscribers.

About Bloomberg Markets

Bloomberg Markets is a monthly magazine providing insight into financial investments, financial executives, the firms where they work, and the companies in which they invest. Bloomberg Markets has a 300,000 worldwide circulation and is published monthly by Bloomberg News. Bloomberg Markets is available for sale at all local Borders and Barnes & Noble bookstores as well as at selected newsstands. All Bloomberg terminals users also receive Bloomberg Markets.

About Bloomberg

Bloomberg L.P. is the leading global provider of news, data and analysis. The BLOOMBERG TERMINAL, also called the BLOOMBERG PROFESSIONAL(R) SERVICE, and Bloomberg's news services provide reporting, analytics, real-time and historical pricing, indicative data, multimedia events and electronic communications 24 hours a day to corporations, professionals, news organizations, the financial services industry and individuals around the world. Bloomberg's media services include BLOOMBERG NEWS(R), the global news service that includes more than 1,600 journalists in 103 bureaus worldwide; BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on 10 separate channels in seven languages; and BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg Magazine Group and Bloomberg Press publish magazines and books for investment professionals. BLOOMBERG TELEVISION and BLOOMBERG RADIO are syndicated to more than 800 affiliates worldwide. For more information please visit http://www.bloomberg.com/.



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