Range Online Media Captures 100 Percent of Wyndham International’s Search Engine Marketing

FORT WORTH, Texas, Jan. 31 /PRNewswire/ — Range Online Media announced today that the company has been given full responsibility over the search engine marketing for Dallas-based hotel operator Wyndham International, Inc. Range began representing Wyndham in 2001 along with multiple providers, and in the past four years has distinguished itself by consistently outperforming expectations and driving up to 20 percent of all www.Wyndham.com revenue.

“Online bookings for Wyndham properties have become increasingly crucial in driving revenue for the company as more consumers go online to make travel plans,” said Craig Cunningham, Wyndham’s senior vice president of marketing. “Range is an instrumental part of enhancing Wyndham’s online presence and helping us capture this important audience.”

Range Online Media is now responsible for Wyndham International’s hotel and resort search engine marketing, which includes a comprehensive online campaign utilizing pay-per-click search engine marketing with Google, Overture, and second-tier search engines; XML feeds; promotional banners, behavioral target banners, and directory listings; and keyword indexing for Google.

“We’re excited and proud to take on all of Wyndham’s online search marketing,” says Cheryle Pingel, co-founder and chairman of Range Online Media. “To see a client grow as large as Wyndham has grown in such a short period of time is a huge vote of confidence from one of the world’s premier hotel-operating companies. It’s a great example of how commitment can translate into unlimited success. We’re looking forward to making even greater strides for Wyndham in the coming years.”

Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations in the U.S., Canada, Mexico, the Caribbean, and Europe, and guarantees that the best rates for its properties will be found on its Web site. For more information or to make a reservation, visit http://www.wyndham.com/ or call 800-WYNDHAM.

For more information on search marketing services available from Range Online Media, please visit http://www.rangeonlinemedia.com/. For media inquiries, please contact Michelle Jackson of Gregory FCA at 610-642-8253, or Michelle@GregoryFCA.com

ABOUT WYNDHAM INTERNATIONAL

Based in Dallas, Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Wyndham owns, leases, manages and franchises hotels and resorts in the U.S., Canada, Mexico, the Caribbean and Europe, and guarantees that the best rates for its properties will be found on its Web site. For more information or to make a reservation, visit http://www.Wyndham.com or call 800-WYNDHAM. Wyndham is a founding member of the Global Hotel Alliance (http://www.GlobalHotelAlliance.com), a worldwide union of hospitality companies that provides guests with unique, personalized guest services.

ABOUT RANGE ONLINE MEDIA

Range Online Media is one of the online advertising and marketing industry’s fastest growing agencies. Range delivers high-yield results for online retailers and brand marketers through a comprehensive suite of customized online marketing services, including natural and organic search optimization, online strategic planning, performance optimization, pay for placement, XML data feed management, site usability analysis, online media planning and buying, creative services, rich media design and implementation, custom Web site reporting, and campaign tracking and analysis. Range Online Media’s clients include Pier 1 Imports, Travelocity, CompUSA, Wyndham Resorts, Cole Haan, Toshiba America, Epson, and Courtroom Television. Range Online Media has offices in Fort Worth, Tex., and New York. Visit http://www.RangeOnlineMedia.com for more information.

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