‘Shine On Miami’ Generates Nearly $2-Million Glow

Star-Studded Weekend Benefits Cystic Fibrosis Foundation and United Way

MIAMI, Feb. 2 /PRNewswire-FirstCall/ — Last week’s second annual “Shine On Miami” fundraiser organized by Celebrity Cruises and Royal Caribbean International to raise funds for the Cystic Fibrosis Foundation (CFF) and United Way of Miami-Dade, shone brightly on its two beneficiaries, generating $1.9 million during the three-day event.

The funds generated by the January 21-23 weekend of fishing and golf tournaments — nearly twice the amount raised in its first year — capped by a posh gala evening held onboard Celebrity Cruises’ top-rated Summit, will be divided equally between the two charitable organizations.

Generating top bids at the live auction led by Royal Caribbean and Celebrity President and COO Jack Williams Saturday night included dinner for 10 created by celebrity chef Emeril Lagasse, who will be joined by Miami Heat’s Shaquille O’Neal ($40,000); famed romantic balladeer Michael Bolton will sing three songs in the winning bidder’s home ($21,000); a consignment piece by noted contemporary artist Romero Britto ($21,000); an original Marc Chagall painting ($20,000), and a private tennis lesson and lunch with acclaimed tennis star Andre Agassi ($20,000). Meanwhile, activity in Summit’s “Fortunes Casino” raised no small fortune ($39,500).

More than 15 entertainers and sports stars participated in the weekend’s activities, including football Hall of Famer Nick Buoniconti, actor John Byner, baseball Hall of Famer Gary Carter, entertainer Bobby Dee, actress Bo Derek, Miami Dolphins quarterback Jay Fiedler, hockey Hall of Famer Rod Gilbert, Marlins third baseman Mike Lowell, baseball Hall of Famer Jim Palmer, baseball Hall of Famer Mike Schmidt, PGA golfer Dave Stockton, Red Sox pitcher Tim Wakefield, and songwriter Paul Williams.

Shine On Miami was developed to celebrate the style and heart of the city and citizens while raising money for a worthy cause. Royal Caribbean and Celebrity Cruises’ President and COO Jack Williams, a long-time supporter and member of the CF Foundation Founders’ Council, conceptualized and orchestrated Shine On Miami, which raised more than $1.05 million for scientific research in its first year alone. Williams also has helped secure millions of dollars for the CF Foundation via other means, including securing donations for competing in the grueling “Escape from Alcatraz” triathlon in 2004 and raising $300,000 by crossing the finish line in his first New York City Marathon.

“We are enormously grateful to our title and presenting sponsors, Arnold Worldwide, Burdines-Macy’s, the Coca-Cola Company, Parkwest at Sea, St. Ives US Division, and Bob Wisse & Friends, as well as Shine On Miami’s many corporate and individual contributors, committee members and volunteers who invested so much of their time and dollars in supporting our efforts,” said Williams. “It takes people like these to find a cure for CF, and to help the people who so desperately need the assistance United Way provides.”

For Shine On Miami details and sponsorship information for the next annual event, visit http://www.shinemiami.com/ . For information about cystic fibrosis, visit the CF Foundation Web site at http://www.cff.org/ or call 1-800-FIGHT CF. For information about United Way of Miami-Dade, visit http://www.unitedwaymiami.org/ .

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