Bally Gaming and Systems Announces Flamingo Las Vegas Purchase of MindPlay(TM) Technology

LAS VEGAS, Feb. 3 /PRNewswire-FirstCall/ — Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI) , announced today that Flamingo Las Vegas, a Caesars Entertainment, Inc. (NYSE:CZR) resort, has agreed to purchase the Company’s MindPlay MP21 table-game management technology and will convert its entire blackjack operation to MindPlay tables.

Flamingo’s decision to upgrade all 36 of its blackjack table games to MindPlay followed the successful conclusion of a six-month marketing field test and technology and performance review of the MindPlay table management system.

With MindPlay, for the first time, accurate player tracking is available on table games in real time, as it has been on slot machines. MP21 gives “real-time” information on items such as time played at the game, actual amount wagered and win/loss amounts. This makes the rating and evaluation of a player accurate and therefore comping programs vastly more effective in targeting dollars to valued players.

“We continue to build momentum with our MindPlay technology and we’re pleased to have partners like the Flamingo and Caesars Entertainment and thank them for embracing a new technology that benefits both players and operators alike,” said Richard Haddrill, President and CEO of Alliance Gaming.

“This was an intensive evaluation with some truly impressive findings,” said Rich Soltys, Senior Vice President of the Bally Systems MindPlay product group. “The MindPlay optical bet recognition exceeded 99.98 percent accuracy and 99.9 percent uptime in this long-term live test. We’re very pleased with the results and excited to offer a product that brings both a high level of performance and reliability with an affordable price. We think this test clearly demonstrates the competitive advantages our customers will experience through proven results from a live pit.”

MindPlay MP21 is the industry’s first and only completely automated table rating system that tracks both bet and card information. MindPlay uses standard casino chips that do not require the use of electronics to broadcast gaming data such as RFID.

The Flamingo deal adds to Bally Gaming and Systems’ current total penetration of 81 tables in the table-game systems market, including MindPlay live at Fantasy Springs Casino in Indio, Calif., Eldorado Hotel Casino in Reno, Nev., Rainbow Casino in Vicksburg, Miss., Galaxy Casino in Macau, Aruba Marriott Resort and Stellaris Casino off the coast of Venezuela and on the Ocean Jewel Casino cruise ship, operated by St. Petersburg, Fla.-based Titan Cruise Lines. The Fantasy Springs installation included the first use of the Company’s gaming chip product, Money Pieces(TM) Intelligent Gaming chips. Money Pieces are designed and manufactured by the MindPlay product group of Bally Systems and feature advanced new optical reading capabilities for enhanced security and player tracking.

Future MP21 installations are planned at Mohegan Sun in Uncasville, Conn., Barona Valley Ranch Resort & Casino in Lakeside, Calif., and Potawatomi Casino in Wabeno, Wis.

MP21 achieves complete monitoring of all the table games’ events including card and chip recognition. It utilizes advanced high-speed imaging and patented artificial intelligence (VisionCore(TM) imbedded image processing) to accurately determine player ratings and provide state-of-the-art security. The VisionCore system automatically recognizes chips and playing cards and reconciles every transaction to ensure accurate table statistics and player tracking.

MP21 sends real-time notification alerts to specified management and surveillance terminals based on criteria defined by the operator. Card-counting algorithms and other sophisticated trending analyses provide the casino operator with powerful new tools to improve overall management.

Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI) , designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at www.BallyGaming.com or www.BallySystems.com. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at www.AllianceGaming.com.

About Caesars Entertainment

Caesars Entertainment is one of the world’s leading gaming companies. With 25 properties on four continents, 25,000 hotel rooms, nearly two million square feet of casino space and 52,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally’s, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas.

In July 2004, the Board of Directors of Caesars Entertainment approved an offer from Harrah’s Entertainment to acquire the company for approximately $1.8 billion and 66.3 million shares of Harrah’s common stock. The offer must be approved by shareholders of both companies and federal and state regulators before the transaction can close.

Additional information on Caesars Entertainment can be accessed through the company’ web site at www.caesars.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company’s filings with the Securities and Exchange Commission

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