ATLANTA, Feb. 10 /PRNewswire/ — Microtel Inns & Suites, the all-newly constructed chain of budget/economy hotels, today reported sharp gains in its 2004 bookings for ADA room nights across all distribution channels by nearly 275% over the previous year. In addition, net revenues for ADA room nights increased by more than 260%.
Internet bookings for ADA rooms during the same period marked the strongest gains, with an increase of more than 400%, followed by bookings on the Global Distribution System (GDS), which increased by more than 360%.
According to Roy E. Flora, executive vice president, franchise operations for US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel Inns & Suites brand, “This growth is indeed significant and represents the increasing awareness of Microtel hotels among travelers with disabilities, and our continued commitment and ability to provide quality accommodations and service to this important and rapidly growing market segment.”
Microtel Inns & Suites has made great strides in accommodating travelers with disabilities. The brand offers three ADA-room designs throughout the chain, and a consistency of services to fit guests’ needs, including employees trained in disability etiquette. Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and of Ms. Wheelchair Pennsylvania 2005. The brand also participates in the World Congress & Exposition on Disabilities (WCD) and is proactively involved in various other initiatives targeting the needs of travelers with disabilities.
Microtel is the only budget hotel chain to implement the training program known as Opening Doors(R) systemwide. Opening Doors, developed by W.C. Duke Associates of Woodford, Va., is a value-added training tool used to enhance the chain’s customer service initiatives, so that staff can practice “attitude accessibility.” Opening Doors emphasizes disability etiquette skills training that includes interactive activities and role playing using wheelchairs, blindfolds, earplugs and taped hands so employees can practice how to service customers with disabilities. For more information, visit http://www.wcduke.com/ .
For the third consecutive year, Microtel Inns & Suites has been ranked highest in guest satisfaction among economy/ budget hotel chains by J.D. Power and Associates. All hotels offer complimentary continental breakfast, and members of the free MicroPass(TM) frequent guest program earn a free night’s stay after just nine night stays at any location. Microtel has raised the bar on the scope of value and amenities that hotels offer guests, as all properties in the continental U.S. now provide free local and free long distance phone calls in the continental U.S., and free wireless high speed Internet access in every guestroom. There are currently 275 Microtel hotels open or under construction worldwide. For reservations, contact 1-888-771-7171 toll-free, or TDD 1-800-824-2082, or visit Microtel online at http://www.microtelinn.com/ . All Microtel hotels are independently owned and operated.