Royal Caribbean International Welcomes Fisher-Price, Inc. Onboard the Ultimate Adventure Tour

Interactive Fisher-Price Cabana Shares New Offerings for Youngest Cruisers

MIAMI, Feb. 14 /PRNewswire-FirstCall/ — Royal Caribbean International and Fisher-Price, a subsidiary of Mattel Inc. (NYSE:MAT) , are taking the unique programming developed for the line’s youngest guests on the road. A new activities area, the Fisher-Price Cabana, is the latest addition to Royal Caribbean’s Ultimate Adventure Tour, a mobile marketing campaign that brings the Royal Caribbean onboard experience to shore as it circles the nation.

“Our partnership with Fisher-Price has allowed us to create outstanding new onboard programming for families who cruise with us,” said Dan Hanrahan, senior vice president, Marketing and Sales, for Royal Caribbean International. “We are pleased to share those fun and enriching programs with families across the country.”

The 20-foot by 20-foot Fisher-Price Cabana is open to children of all ages and offers free/open play with some of Fisher-Price’s most popular toys such as the Little People(R) Farm, Laugh & Learn(TM) Home, Peek-a-Blocks(TM), Doodle Pro(TM), Rescue Heroes(R) characters and more. In addition to being a great play break for parents and kids, parents also will have the opportunity to learn more about the newest programs on Royal Caribbean cruises — the Aqua Tots and Aqua Babies playtime sessions designed by Fisher-Price for young cruisers ages 6 months to 36 months.

“Fisher-Price is thrilled the onboard programming is being highlighted in the Ultimate Adventure Tour at festival events across the country,” says Chuck Scothon, senior vice president, Marketing and Brand Development, for Fisher- Price. “The playtime experience offered at the Fisher-Price Cabana is fun for the whole family and a great way for them to sample our most-loved toys while really experiencing what our brand is all about — the magic and value of play in a child’s life.”

The centerpiece of the Ultimate Adventure Tour is a one-of-a-kind truck that converts into an inflatable, 40-foot-high, scale model of a Voyager-class ship. Designed from actual blueprints of Navigator of the Seas, the attraction includes a theater for guests to learn more about the cruise experience and the wide range of vacation options on Royal Caribbean cruises. A 20-foot-tall, mobile rock-climbing wall is set up alongside the “ship” if visitors want to challenge themselves to reach to new heights. First seen on the line’s Voyager-class ships, rock-climbing walls are now fleetwide.

Visitors to the tour also can request additional information at interactive kiosks; sign up for a Royal Caribbean Platinum Plus Visa card, which allows users to earn points toward free merchandise, onboard activities, upgrades, cruise discounts and free cruises; book a cruise on-site; or enter a sweepstakes to win a seven-night cruise for two.

Scheduled events for the Ultimate Adventure Tour this spring include:
* Feb. 19-21 – Coconut Grove Arts Fest; Coconut Grove, Fla.
* March 17-April 3 – NASDAQ-100 Open; Key Biscayne, Fla.
* April 7-10 – Main Street Fort Worth Arts Festival; Forth Worth, Texas
* April 23-24 – Houston International Festival; Houston, Texas

In addition to the Fisher-Price Cabana, Fisher-Price and Royal Caribbean also have two play space areas that will appear alongside Royal Caribbean’s indoor trade show booth at key travel industry and consumer events across the country.

Royal Caribbean International is a global cruise brand with 19 ships now in service and two more under construction. The company also offers unique cruisetour vacations in Alaska, Canada and Europe. For additional information, please visit http://www.royalcaribbean.com/ or call 800-327-6700.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street(R), Dora the Explorer(TM) and Winnie the Pooh. The Company’s web site, at http://www.fisher-price.com/, provides valuable information and resources to parents.

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