Walking Tours for the Digital Age: Let Your MP3 Player Show You the City

SAN FRANCISCO, Feb. 15 /PRNewswire/ — Leave heavy guidebooks at home and don’t follow the crowd. AudioTreks(TM) (http://www.audiotreks.com/) puts fun and fact-filled walking tours of great neighborhoods onto your MP3 player. In just three easy steps, city visitors can download a tour, put it onto an MP3 player, and embark on a fully guided walk around their destination.

Whether on vacation or on business in a city, visitors can spend a few hours really getting to know a place. Co-founder Andrea Reese said, “AudioTreks tours are like having a knowledgeable friend show you around to all the must-see spots.” Partner Geoff Davis added that, “The tours take up little space on your player, and they’re easy to stop and start as you go along.”

San Francisco, Philadelphia and Washington, DC are the first three cities for which AudioTreks(TM) tours are available. Each tour is a few miles long and covers a great neighborhood, like Old City in Philadelphia, Georgetown in Washington, DC, and others. In April, watch for tours in New Orleans, Sacramento, Bristol, UK and others around the world.

Tourism is rebounding from 9/11 lows, with San Francisco alone welcoming 14.3 million visitors in 2003, up 4% from the year before, according to the city’s Convention and Visitors Bureau. And MP3 player ownership has exploded. Apple Computer, Inc. said that it sold 4.6 million iPods in the last three months of 2004, a 525% increase over the same period a year ago.

AudioTreks(TM) is a product of Digital Audio Tours, Inc., a privately held company based in San Francisco, CA. The company’s web site is http://www.audiotreks.com/.

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