Midwest Airlines to Offer Onboard Video Entertainment on Longer Flights

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MILWAUKEE, Feb. 17 /PRNewswire-FirstCall/ -- Passengers on longer Midwest Airlines flights will soon have the option of renting handheld video entertainment units that play movies, television programs, music videos and audio music selections. Called a digEplayer(TM), the units will be available by early April on all Midwest Airlines Saver Service flights and select Signature Service flights of more than two and a half hours in duration.

Unlike traditional inflight entertainment systems, the digEplayer allows customers to choose what they want to listen to or watch from a large assortment of video and audio entertainment options. The unit, which can hold up to 30 movie titles, is about the same size as a DVD player, but offers superior video and audio quality and a longer-life battery that lasts up to 10 hours. The digEplayers will be pre-loaded with full-length movies, including some very recent titles that have yet to be released on video, plus 30- and 60-minute television shows and a broad range of music video and audio selections ranging from rock to classical. Offerings will be updated every 60 days. The DigEplayer will rent for $10; a second set of headphones with a splitter is available for an additional $2, allowing passengers in adjoining seats to share the unit.

"We're pleased to offer our passengers the state-of-the-art digEplayer to entertain them on longer flights," said Timothy E. Hoeksema, chairman and chief executive officer. "Parents traveling with children will find the device is a great diversion, while adults will enjoy the opportunity to relax and watch current movies. And since content is regularly updated, even frequent flyers will find plenty of variety."

Midwest Airlines features jet service throughout the United States, including Milwaukee's most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. -- its wholly owned subsidiary -- operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 50 cities. More information is available at http://www.midwestairlines.com/ .

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