SideStep Announces Partnership With Knight Ridder Digital

Traveler’s Search Engine to Power Flight, Hotel and Rental Car Search for National Network of Newspaper Sites

SANTA CLARA, Calif., March 1 /PRNewswire/ — SideStep, Inc. (, the traveler’s search engine, today announced a partnership with Knight Ridder Digital, the online division of the nation’s second largest newspaper publisher. Through this alliance, SideStep will power travel search for Knight Ridder Digital’s network of 31 newspaper sites, which includes prominent brands such as,, and The network has a total reach of 9.4 million monthly unique visitors (Nielsen//NetRatings, January 2005).

SideStep’s powerful search technology queries online agencies, consolidators and the sites of the airlines, hotels and rental car agencies themselves to find the Web’s best travel bargains. Clear, clean design, along with powerful filtering and comparison features such as SideStep SmartSort(SM), will make it easy for visitors to Knight Ridder Digital sites to find precisely what they’re looking for from a wide range of compelling travel options.

“In forging a travel search partnership, we wanted to align ourselves with an industry leader,” said Patricia Mitchell, Knight Ridder Digital vice president of national sales. “This partnership provides our readers with a distinctive and valuable new service,” Mitchell continued, “and we’re confident that SideStep travel search will be a key component of Knight Ridder Digital’s online travel content.”

“With some of the most prominent brands in publishing, Knight Ridder Digital attracts a large and valuable audience,” said Brian Barth, SideStep’s CEO. “In 2005, we plan to power travel search for a select set of online leaders, and SideStep will offer these companies proven scalability. Each month, millions of travelers successfully turn to SideStep to help them find compelling travel bargains,” Barth continued. “This experience enables us serve our partners reliably — no matter how much traffic they may bring.”

Winner of the Forbes “Best of the Web” Award, SideStep helps consumers to find outstanding travel values through and the SideStep(TM) toolbar, as well as through TravelFinds Specials(SM) and TravelFinds Spotlight(SM), the company’s popular email newsletters.

SideStep is actively hiring to support its growth. For job listings, see

About SideStep

SideStep — the traveler’s search engine — brings compelling offers from numerous travel providers to more than 3.5 million consumers each month. The company has forged alliances with leading travel marketers such as JetBlue Airways, Continental Airlines, Hyatt Corporation, Orbitz, Best Western and Dollar Thrifty Automotive Group. SideStep is privately held and has raised more than $17M in funding from Trident Capital and individual investors. For more information, visit

About Knight Ridder Digital

A leader in local news, information and marketplace services on the Web, Knight Ridder Digital develops and manages the Internet properties of Knight Ridder (NYSE:KRI) , the nation’s second-largest newspaper publisher. Knight Ridder Digital is the founder and operator of Real Cities, the largest national advertising network of local Web sites. For more on Knight Ridder Digital visit ( or for more on Real Cities visit (

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