Midwest Airlines Adds Rewards Network as Newest Midwest Miles Program Partner

MILWAUKEE, March 7 /PRNewswire-FirstCall/ — Midwest Airlines today announced the addition of Rewards Network Inc.(SM) to its diverse group of frequent flyer program partners. With Rewards Network, members of the Midwest Airlines Midwest Miles program will have the opportunity to earn up to 5 miles per dollar spent at more than 20,000 restaurants and participating hotels across the United States and Canada.

To register, members log on to http://www.rewardsnetwork.com/midwest or call 888-343-3464. They then earn miles for each qualifying dining transaction or hotel stay when using a registered credit card.

“Rewards Network is a great new mileage-earning opportunity for our valued Midwest Miles members,” said Steven P. Mathwig, director of loyalty marketing for Midwest Airlines. “They earn extra miles for things they do in their everyday lives, helping them earn free travel on Midwest Airlines that much faster.”

Rewards Network, a leading provider of loyalty and rewards programs, offers one of the most extensive dining and hotel rewards programs in the industry. InsideFlyer.com (July 2004) reported, “The program (formerly iDine) simply offers the most lucrative deal for collecting miles for hotel stays. This is in addition to its already well-established dining program … which awards miles for spending on registered credit cards at partner establishments.”

“Reward programs are a powerful customer incentive in a very competitive industry,” said George S. Wiedemann, president and chief executive officer of Rewards Network. “We welcome Midwest Airlines as a new partner and look forward to expanding our earning opportunities in 2005.”

Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. — its wholly owned subsidiary — operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 50 cities. More information is available at http://www.midwestairlines.com/ .

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