Joystar to Present at the ValueRich Small-Cap Financial Expo

ALISO VIEJO, Calif., March 8 /PRNewswire-FirstCall/ — Joystar, Inc. (BULLETIN BOARD: JYSR) , the leading provider of syndicated technology, hosting and support services to home-based travel agents, announced today that it will present at the ValueRich Small-Cap Financial Expo in Palm Beach, FL., March 9-12, 2005.

The Expo is hosted by ValueRich, Inc., publisher of ValueRich Magazine. The event is designed to give company officers and financial professionals an opportunity to explore and develop new business relationships. President and CEO of Joystar, William M. Alverson, will give a 20 minute presentation on Thursday, March 10, 2005 at 5:00 p.m., discussing the Company’s recent developments, strategy, and Investment Booking Objectives.

A recent report by Credit Suisse/First Boston on the emerging home-based travel agency model estimates there are between 15,000-20,000 professional home-based travel agents in America. This number is expected to grow to over 30,000 by 2007 and 50,000 by 2010. These professional agents, who have left their traditional storefront travel agencies to operate a home-based agency, represent an estimated $7.6 billion in travel sales.

Industry press like in Agent@Home (http://www.agentathome.com/host agencies-jan.htm)and Travel Agent Magazine, (http://www.travelagentelectronic.com/092704/page_30.asp) have helped Joystar and its hosting programs reach the home-based travel agent community. “The word is spreading throughout the travel agent community of our incredible valuable proposition and rich compensation plan for home-based agents,” stated Alverson.

About Joystar, Inc.

Joystar is the nation’s largest and fastest growing host travel agency. The Company empowers travel agents to operate successful home-based businesses by providing them with all of the training, tools and back office support they need to achieve and sustain competitive advantage. In addition to the most rewarding compensation plan in the industry, the benefits of being a member of Joystar include a free consumer travel website, Joystar’s “Agents Only” Extranet filled with booking and marketing booking tools, stock options, and Solo 401K retirement plan.

Safe Harbor Act

“Forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

For further information, please contact George Mottel, Investor Relations (949) 837-8101 ext. 229, gmottel@joystar.com.

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