Bowlin Travel Centers Celebrates Grand Opening of New State-of-the-Art Travel Center

Picacho Peak Plaza 45 Miles North of Tucson, Arizona on Interstate Hwy 10

ALBUQUERQUE, N.M., March 8 /PRNewswire-FirstCall/ — Michael L. Bowlin, chairman and chief executive officer of Bowlin Travel Centers, Inc. (BULLETIN BOARD: BWTL) is pleased to announce the grand opening of the new state-of-the-art travel center aptly named Picacho Peak Plaza for its location in the historic Picacho Peak area that is located approximately 45 miles north of Tucson, Arizona. Strategically located on one of the busiest interstate highways in Arizona, I-10 is the main transportation route between metropolitan Phoenix and Tucson. Picacho Peak Plaza has 10,000 square feet of retail space, a convenience department for gourmet coffee and snacks with a large screen plasma TV with satellite news feed plus a state-of-the-art super-pumper gasoline facility offering CITGO brand gasoline. Featured in the retail area is an abundance of southwestern arts and craft, Mexican goods and imported products from all over the world.

The Picacho Peak Plaza is across from its sister location, the Picacho Peak Dairy Queen Travel Center. BOWLIN travel centers have been part of the Picacho Peak landscape since 1985 and serve the traveling public for both north and southbound traffic. The population growth Arizona has experienced is evident in the steady rise in traffic between Phoenix and Tucson. The new, handsomely designed travel center is prime for attracting travelers just passing through and the steady flow of travels that make repeat trips.

Michael L. Bowlin commenting on the new travel center, “The Picacho Peak Plaza incorporates the 90 years of knowledge we have in serving the traveling public with today’s focus on technology that enhances the speed with which we can provide quality customer service. Our super-pumper gasoline facilities are open 24/7 with the use of credit cards. As with all our travel centers, this new facility offers a welcoming environment for the traveler taking a break from the road.

“Picacho Peak Plaza also makes a statement for the wide variety of items to be found in our retail centers with stand-out items for purchase that include a 25′ tall totem pole, giant stuffed animals such as a life-sized Grizzle Bear, and a life-sized statue of John Wayne on his horse,” Bowlin concluded.

Visit our web sites at: www.bowlintc.com and www.shopbowlin.com

Certain statements contained herein with respect to factors which may affect future earnings, including management’s beliefs and assumptions based on information currently available, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements that are not historical facts involve risks and uncertainties, and results could vary materially from the descriptions contained herein. For more details on risk factors, see the company’s annual reports on Form 10-K, quarterly reports on Form 10-Q and other filings with the Securities and Exchange Commission.

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