Travel Michigan Honored with Three Awards for Marketing Excellence in the Travel and Hospitality Industry

LANSING, Mich., March 14 /PRNewswire/ — Travel Michigan was recently recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for marketing excellence for its 2004 advertising campaign, executed by Brogan & Partners.

A Silver honor was awarded to Travel Michigan for the two warm weather TV spots “Beaches” and “Nightlife.” One Bronze honor was awarded for radio and a separate Bronze honor was received for the overall warm weather campaign which included television, radio and partnership print samples.

“Receiving three Adrian Awards from the more than 1,350 entries received from 45 countries is quite an honor,” commented Dave Lorenz, Vice President of Travel Michigan. “The annual HSMAI Adrian Awards is a way of recognizing the very best of the travel and hospitality industry.”

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide. HSMAI conducts the Adrian Advertising, Golden Bell Public Relations and Golden Click Web Awards competitions. These awards have been created to honor and showcase the best in hospitality and travel advertising, marketing materials, public relations, and Web site design and development.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. Visit Travel Michigan at http://www.michigan.org/ .

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