SideStep Announces Partnership With Sol Melia

Traveler’s Search Engine Promotes Direct Relationships Between Consumers and Global Hotelier

SANTA CLARA, Calif., Jan. 25 /PRNewswire/ — SideStep, Inc. (www.sidestep.com), the traveler’s search engine, today announced a marketing partnership with Sol Melia Hotels & Resorts, the leading hotel company in Spain, Latin America and the Caribbean and the third largest hotelier in Europe. Through this partnership, SideStep will drive consumers directly to Sol Melia’s Web site, www.solmelia.com, to book their travel.

“SideStep offers us a variety of opportunities to market to American travelers as they plan trips overseas, or to one of our Hard Rock Hotels here in the United States,” said Ashwin Kamlani, Sol Melia’s director of distribution. “SideStep reaches millions of avid travelers each month. By directing these prospects to the Sol Melia Web site, SideStep not only helps us to further develop our most cost-efficient sales channel, it also enables us to forge direct relationships between travelers and our brands.”

“From Melia Hotels to Paradisus Resorts, Sol Melia’s brands are known throughout Europe, Latin America and the Caribbean,” said Don Smith, SideStep’s vice president, hotels. “Sol Melia is eager to extend its brand reach among Americans heading abroad. As their marketing partner, SideStep will help this hospitality industry leader to build awareness and promote its distinctive offerings to a large and valuable target audience.”

SideStep will exchange product, pricing and availability information with Sol Melia via SideStep TotalConnect(SM). With TotalConnect, SideStep can efficiently communicate with a partner using the travel provider’s preferred protocol — XML, SOAP, HTTP, CORBA or even EDI. TotalConnect’s power and flexibility enable new partners to begin working with SideStep immediately — without making any technical changes.

Winner of the Forbes “Best of the Web” Award, SideStep helps consumers to find outstanding travel values through SideStep.com and the SideStep toolbar, as well as through TravelFinds Specials and TravelFinds Spotlight, the company’s popular email newsletters.

SideStep is actively hiring to support its growth. For job listings, see www.sidestep.com/jobs.

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