Frontier’s New Penguin Quartet Sings Praises of EarlyReturns

New Ad Campaign Touts Free Flights for Frequent Fliers

DENVER, Jan. 26 /PRNewswire-FirstCall/ — A quartet of singing penguins are the newest stars at Frontier Airlines (NASDAQ:FRNT) . The four young birds were unveiled this week as the spokes-animals for EarlyReturns, Frontier’s frequent flier program. The singing foursome is already being spotted in TV ads and will soon star in radio and outdoor advertisements. Both commercials can be viewed online at

Penguins Jim, Joe, Jay, and Gary, a barbershop-style quartet, sing the praises of the program to an audience of Frontier’s well-known characters from the “a whole different animal” campaign. In future ads, they’ll cover highlights and special promotions, such as bonus miles for signing up online, and the QuickAscent program, in which elite members of other airlines’ frequent flier programs can join EarlyReturns at immediate Ascent status.

Why penguins? No, Frontier isn’t planning flights to Antarctica. But being flying impaired, these penguins understand the value of free flights, and EarlyReturns offers members the quickest way to a free ticket — only 15,000 miles. The penguins will “fly” into the fleet when they arrive on the tail of a new Airbus aircraft scheduled for this spring.

Senior Director of Marketing and Communications Andrew Hudson said, “EarlyReturns is gaining recognition as one of the industry’s most generous programs.” He continued, “In truth, the program sells itself — members get a free ticket for only 15,000 miles — but with friendly penguins doing the talking, followed up by great customer service, we believe we can draw even more interest and loyalty to our airline.”

About Frontier

Currently in its 11th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 47 aircraft and employing approximately 4,500 aviation professionals. Frontier, in conjunction with Frontier JetExpress operated by Horizon Air, operates routes linking our Denver hub to 44 destinations in 25 states spanning the nation from coast-to-coast and to five cities in Mexico. Frontier’s maintenance and engineering department has received the Federal Aviation Administration’s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for five consecutive years. In July 2004, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at

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