About.com Visitors to Benefit From Kayak.com’s Comprehensive Travel Inventory
NEW YORK and NORWALK, Conn., May 26 /PRNewswire/ — About.com, a leading source for original consumer information and advice, and Kayak.com, a comparison shopping travel site created by co-founders of Orbitz, Expedia and Travelocity, today announced a multi-year agreement.
Under the agreement, Kayak.com will provide easy access to its innovative travel search engine to visitors to the About.com Travel and Cities and Towns channels. More than 22 million consumers visit About.com each month to access 23 content channels.
“About.com is committed to giving our users practical solutions to everyday problems,” said Michael Daecher, senior vice president, content of About.com. “Kayak.com is a perfect complement to our existing travel content, offering comprehensive access to flight information and other travel deals in addition to the insight and advice from our Travel Guides.”
“About.com is a top 10 Web property, used by one out of every five people on the Internet,” said Steve Hafner, Kayak’s CEO and co-founder. “We are thrilled to add such a large and distinguished company to our growing affiliate network. Advertisers who use our patent-pending Kayak Network ( http://www.kayaknetwork.com/ ) will now benefit from even more qualified leads that we will enjoy from our agreement with About.com.”
Founded in 1997, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE:NYT) , a leading media company with 2004 revenues of $3.3 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. As a top 15 Web property, About.com holds a valued role in the lives of more than 20 million Internet users. The success of About.com centers around a unique Guide System that features 23 content channels and promotes original content from more than 475 topical advisors or “Guides.” The Guides are the heart and soul of the About.com experience, sharing their passions across 50,000+ topics and offering actionable information and advice that is always useful, practical and personally relevant. With more than 1 million pieces of original content and approximately 400 million page views per month, About.com’s robust library stands as the largest of its kind on the Web today, maintaining its position as one of the Web’s most popular destinations.
Created by co-founders of Orbitz, Travelocity and Expedia, Kayak.com is the first travel site to integrate real-time prices, availability and other travel information from over 100 other online travel sites in one easy-to-use display, including prices and itineraries from 551 airlines and 91,000 hotels. Kayak.com’s investors include Sequoia Capital, America Online, Inc. and General Catalyst Partners. For additional background, please visit http://www.kayak.com/ . Companies interested in an agreement with Kayak should contact firstname.lastname@example.org .