Two in Five U.S. Adults Plan to Take a Vacation within the Next Six Months

California, Florida top U.S. destinations for the coming year

ROCHESTER, N.Y., Jan. 13 /PRNewswire/ — When thinking about taking their next vacation, a majority of U.S. adults (74%) say they will travel within the United States. Among all adults, 41 percent plan to take their next vacation within the next six months, while 26 percent are not sure of when their next vacation will take place. Among those who plan to stay in the United States for their next vacation, California and Florida tie as the states most respondents intend to visit (11% each), and Las Vegas (5%) is the top city tourists intend to visit. Among those planning to venture outside the United States, about one in five (19%) is planning a trip to Mexico.

These are the results of a Harris Poll of 1,718 U.S. adults surveyed online by Harris Interactive(R) between November 15 and 22, 2005.

Other interesting findings about Americans’ upcoming vacations include:

* While about one-quarter (24%) of adults who will remain in the states for their next vacation indicate they are not sure which city they intend to travel to during their vacation, only four percent of adults planning to travel abroad are unsure of their destination.

* After Mexico, other frequently cited countries abroad travelers plan to
visit include the Bahamas (6%), Canada (5%), France (5%), Jamaica (4%),
Spain (4%) and the United Kingdom (4%).

* The timeframe for vacation plans does not appear to vary widely across respondent ages. Approximately one-half of Matures(1) (45%) and
approximately two in five Baby Boomers(2) (39%), Generation Xers(3)
(38%) and Echo Boomers(4) (40%) plan on taking their vacation within the next six months. Echo Boomers are slightly less likely to know when they plan to take their next vacation (37%).

Summer vacations

One-half (50%) of adults have yet to decide if they will go on vacation next summer and one-quarter (24%) have tentative plans but may change their minds. Not surprisingly, finances play a role in vacation planning for many, as about six in 10 (59%) of those who are not sure if they are taking a summer vacation say they will need to make sure of their finances before deciding if travel plans are viable.

Other summer vacation details include:

* The vast majority (86%) of all adults think their summer vacation travel will be within the United States. For those who plan to summer vacation in the states, California (9%) and Florida (8%) are among the top destination states.

* However, about one-third (32%) of those planning to take a summer
vacation in the United States are not sure which state, and more than two in five (42%) are not sure which city, they will visit this summer.

* Fourteen percent of all adults plan to travel abroad for their summer vacation. Hispanics (24%) are more likely than whites (12%) or blacks(5)(10%) to say they will travel outside the United States this summer.

* Mexico is the top summer destination (8%) for those planning to travel abroad this summer, followed closely by the United Kingdom (7%), Italy (5%), Canada (5%) and France (4%).

Promotional offers and their effect on vacation planning

When traveling, one-half (51%) of adults say they “sometimes” or “always” take promotional discounts, loyalty points or added amenities into consideration when deciding on a vacation location. Generation X is the generation most likely to always take these factors into account (13%). Conversely, one half of Echo Boomers (51%) and Matures (52%) say they “rarely” or “never” make decisions about vacation destinations based on promotions.

Table 1
TIMEFRAME OF NEXT VACATION
“When do you plan on taking your next vacation?”

Base: All Adults
Generation
Total Echo Boomers Gen X Baby Boomer Matures
(18-27) (28-39) (40-58) (59+)
n=1,718 n=246 n=252 n=792 n=428
% % % % %
This month 9 8 10 8 8
Next one to three
months 18 23 13 16 22
Next four to six
months 14 9 15 15 15
Next seven to nine
months 13 9 14 14 15
Next 10 to 12
months 12 7 12 13 12
Beyond one year 8 7 10 9 5
Not sure 26 37 27 25 23

Note: Percentages may not add up to 100% due to rounding.

TABLE 2
TRAVELING INSIDE OR OUTSIDE THE UNITED STATES
“Will you be traveling in the U.S. or outside of the U.S. for your next vacation?”

Base: All Adults (n=1,718)
%
Inside United States 74
Outside United States 10
Not sure 16

TABLE 3
VACATION DESTINATIONS — TOP U.S. STATES AND CITIES
“Which state will you be traveling to for your next vacation?”
“Which city will you be traveling to?”
Top five answers given

Base: Those who will travel within U.S. for their next vacation

Generation
Total Echo Boomers Gen X Baby Boomer Matures
(18-27) (28-39) (40-58) (59+)
n=1,259 n=154 n=185 n=597 n=323
Top 5 U.S. States % % % % %
California 11 13 10 8 15
Florida 11 12 14 9 13
Nevada 5 1 5 6 7
Texas 5 7 7 4 3
Arizona 3 * 3 3 5
Georgia 3 3 1 4 3
New York 3 8 5 2 2
South Carolina 3 2 4 2 5
Tennessee 3 1 3 4 2

% saying they are
not sure which
state they will be
traveling to 16 12 18 21 9

Top 5 U.S. Cities
Las Vegas, NV 5 1 5 5 4
Orlando, FL 4 4 6 4 3
Phoenix-Mesa, AZ 3 * 3 2 3
Los Angeles — Long
Beach, CA 2 1 4 1 3
Tampa — St.
Petersburg, FL 2 — 3 2 2
Atlanta, GA 2 3 — 2 1

% saying they are
not sure which city
they will be
traveling to 24 25 25 28 19

TABLE 4
VACATION DESTINATIONS – TOP COUNTRIES
“Which country will you be traveling to for your next vacation?”
Top five answers given

Base: Those who will travel outside the U.S. for their next vacation (n=198)

%
Mexico 19
Bahamas 6
Canada 5
France 5
Jamaica 4
Spain 4
United Kingdom 4

% saying they are not sure which
country they will be traveling to 4

TABLE 5
SUMMER VACATION PLANS
“Thinking ahead to next summer, have you made any vacation plans yet?”

Base: All Adults (n=1,718)
%
Have not decided on a vacation yet for next summer 50
Have tentative plans for a vacation but may change my mind 24
Will not take a vacation next summer 17
Have set plans for a vacation for next summer 9

TABLE 6
FACTORS IMPACTING SUMMER VACATION PLANS
“What would need to happen before your decide on your plans?”

Base: Those not sure of vacation plans for next summer (n=1,273)
%
Will have to make sure of finances 59
Will have to discuss with family/friends where and when to go 37
Will have to do research into various locations 27
Will have to make sure I can take the time off of work 23
Other 12

Note: Multiple-response question.

TABLE 7
SUMMER VACATION INSIDE OR OUTSIDE OF UNITED STATES
“Do you think your summer vacation will be in the U.S.?”

Base: All Adults
Race
Total White Black Hispanic
n=1,718 n=1,314 n=84* n=207
% % % %
Yes 86 88 90 76
No 14 12 10 24

* Small base. Data should only be used directionally.

TABLE 8
SUMMER VACATION DESTINATIONS — TOP U.S. STATES AND CITIES
“Which state do you plan on visiting during your summer vacation?”
“Which city will you be traveling to?”
Top five answers given

Base: Those who plan to summer vacation in the U.S. (n=1,453)

Top 5 U.S. States %
California 9
Florida 8
New York 4
Texas 4
South Carolina 3

% saying not sure 32

Top 5 U.S. Cities
Orlando, FL 3
San Diego, CA 2
Los Angeles – Long Beach, CA 2
Las Vegas, NV 2
New York, NY 2

% saying not sure 42

TABLE 9
SUMMER VACATION DESTINATIONS — TOP COUNTRIES
“Which country do you plan on visiting during your summer vacation?”
Top five answers given

Base: Those who plan to summer vacation outside the U.S. (n=265)
%
Mexico 8
United Kingdom 7
Italy 5
Canada 5
France 4

% saying not sure 21

TABLE 10
PROMOTIONAL OFFERS

“Do you ever take promotional offerings like a discount off travel prices, additional loyalty points or added amenities into consideration when deciding on a vacation location?”

Base: All Adults
Generation
Total Echo Boomers Gen X Baby Boomer Matures
(18-27) (28-39) (40-58) (59+)
n=1,718 n=246 n=252 n=792 n=428
% % % % %
Always/Sometimes(Net) 51 49 54 52 48
Always 10 8 13 9 10
Sometimes 41 41 41 42 38
Rarely/Never (Net) 49 51 46 48 52
Rarely 22 19 23 22 24
Never 27 32 23 27 28

Methodology

The Harris Poll(R) was conducted online within the United States between November 15 and 22, 2005 among a nationwide cross section of 1,718 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

In theory, with probability samples of this size, one could say with 95 percent certainty that the overall results have a sampling error of plus or minus 2 percentage points of what they would be if the entire U.S. adult population had been polled with complete accuracy. Sampling error for the various sub-sample listed in the tables above is higher and varies. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (nonresponse), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. This online sample was not a probability sample.

The Harris Poll(R) #4, January 13, 2006

By Jim Quilty, vice president of Travel and Tourism Research, Harris Interactive.

These statements conform to the principles of disclosure of the National Council on Public Polls.

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Q800, 805, 808, 809, 810, 815, 820, 825, 827, 828, 830, 828, 830, 835

About the Harris Interactive Travel Research Practice

The Harris Interactive Travel Research Practice serves the entire spectrum of the travel industry including suppliers, destinations, and intermediaries. Our team’s broad experience with and understanding of the travel industry enables us to demonstrate to our customers the tools they need to answer important questions such as why consumers make the decisions about travel that they do. Our analysis of consumer decisions, attitudes and behaviors enables our clients to make impactful decisions to help shape their strategies, products, services, and customer communications.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

Harris Interactive serves clients worldwide through its United States, Europe (http://www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (http://www.novatris.com/), and through an independent global network of affiliate market research companies. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, go to http://www.harrispollonline.com/.

(1) Matures refers to U.S. adults aged 59 and over.
(2) Baby Boomers refers to U.S. adults aged 40-58.
(3) Generation Xers refers to U.S. adults aged 28-39.
(4) Echo Boomers refers to U.S. adults aged 18 to 27.
(5) Small sample size. Data should be used directionally.

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