American Airlines Wants to Make You a Winner With Latest Contest on; American Teams With Harrah’s for Hi/Lo Challenge Sweepstakes

FORT WORTH, Texas, July 18 /PRNewswire-FirstCall/ — If you’re a game show fan or just love to travel, American Airlines has great news: We’ve teamed with Harrah’s Entertainment, Inc. to present the new Hi/Lo Challenge Sweepstakes at , where customers can enter to win a trip to Las Vegas and a possible shot at $1 million.

Between now and Sept. 4, 2005, United States residents can register for the sweepstakes at and play the Hi/Lo Challenge. Similar to the familiar Price Is Right Hi/Lo game, Sweepstakes participants are shown various e-mail offers and asked whether they think the actual offer or price is higher or lower than the amount shown. While playing the Hi/Lo Challenge, customers can learn more about American Airlines email products.

Sweepstakes prizes include:
* First prize — one winner will receive a trip for two to Las Vegas
and an entry into Harrah’s $1 Million Showcase Showdown, where he/she
will be a contestant on the Price Is Right Live Stage Show in Las
Vegas. Contestants in the Showcase Showdown will compete for a
chance at $1 million.
* Second prize — three winners will each receive a vacation package
for two that includes flight certificates for round-trip air travel
and a two-night hotel stay from American Airlines Vacations to select
* Third prize — four winners will each get $1,000 worth of American
Express gift cards.

“The Hi/Lo Challenge is a fun way to remind customers that they can get special bonus mile offers, great fares and time- and money-saving travel tips via our e-mail products,” said Rob Friedman, Managing Director – Interactive Marketing – at American. “With AAirmail(SM), AAdvantage(R) eSummary, Net SAAver(R) fares, and AAdvantage Promotions e-mails, our customers can be in the know and get all the latest news and deals, conveniently delivered right to their inbox.”

Those who enter the promotion can get up to three chances to win:
* One entry for registering for the sweepstakes at
* A second entry for sending the sweepstakes info to a friend
* A third entry for opting to receive e-mail updates from American

There is no purchase necessary to enter the Hi/Lo Challenge. For more information and complete rules, visit . To sign up to receive e-mail updates from American Airlines, visit .

The American Airlines Web site, , is the best place to do business online with American. provides numerous ways to conveniently search for and book low fares and award travel, select seats, make hotel and rental car reservations, get flight arrival/departure information, sign up for flight status notification, and even check in and print boarding passes. Customers who purchase tickets on pay no online booking fee, receive up to 1,000 AAdvantage bonus miles per ticket purchased, and get a low-fare guarantee. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online and also receive personalized news and specials. has received the World Travel Award for World’s Leading Airline Internet Site and has also received multiple Web site awards from various organizations.

About American Airlines

American Airlines is the world’s largest carrier. American, American Eagle and the AmericanConnection(R) regional carriers serve more than 250 cities in over 40 countries with more than 3,800 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award- winning Web site,, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 575 destinations in 135 countries and territories. American Airlines, Inc. and American Eagle are subsidiaries of AMR Corporation (NYSE:AMR) .

AmericanAirlines, American Eagle, AmericanConnection,, AAdvantage and Net SAAvers & Special Offers are marks of American Airlines, Inc.

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