American Airlines Puts You in the Director’s Chair With New ‘Feature Presentation’ Sweepstakes

Everyone Who Registers Receives Movie Rental Offer From BLOCKBUSTER Online(TM)

FORT WORTH, Texas, April 12 /PRNewswire-FirstCall/ — If you think you’re the country’s next award-winning home-movie director, then American Airlines has something right up your alley with its new “Feature Presentation” sweepstakes. The sweepstakes offers a chance to win a trip for five through AmericanAirlines Vacations(SM), as well as a state-of-the-art video camera that records directly onto DVD and other prizes like movie rentals from BLOCKBUSTER Online.

Between now and May 31, 2005, U.S. residents can register for the sweepstakes at , where they can also invite friends and family members to enter the sweepstakes.

Sweepstakes prizes include:
* Grand Prize: one winner will receive a trip for five and a state-of-
the-art digital video camera to capture all the memories.
* First prizes: five winners will receive American Airlines travel
certificates, in the amount of $1,000 each.
* Second prizes: 24 winners will receive six months of free BLOCKBUSTER
Online service, entitling them to unlimited movie rentals — up to
three out at a time — delivered right to their door.

Additionally, everyone who enters the sweepstakes will receive a free, one-month BLOCKBUSTER Online trial membership.

Those who enter the promotion can get up to seven chances to win by telling others about the sweepstakes, choosing to receive e-mail updates from American, and booking a flight on for travel by May 31.

“We’re pleased to offer customers a variety of tools that make booking travel more convenient, such as our recently implemented, enhanced fare-search tool and our newest ‘feature presentation,’ the Lowest Fare Guarantee,” said Rob Friedman, Managing Director – Interactive Marketing at American. “This guarantee provides our customers assurance that they will find American’s best fares at one place: To top it off, customers pay no online booking fee, earn up to 1,000 AAdvantage(R) bonus miles each time they purchase tickets on, and now get chances to win exciting prizes through our sweepstakes. It’s a great way to kick off the summer travel season.”

There is no purchase necessary to enter. For more information and complete sweepstakes rules, visit . For specific details on the Lowest Fare Guarantee, visit .

The American Airlines Web site, , is the best place to do business online with American. provides numerous ways to conveniently search for and book low fares and award travel, select seats, make hotel and rental-car reservations, get flight arrival/departure information, sign up for flight status notification, and even check in and print boarding passes. Customers who purchase tickets on pay no online booking fee, receive up to 1,000 miles per ticket purchased, and get a low- fare guarantee. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online and also receive personalized news and specials. has received the World Travel Award for World’s Leading Airline Internet Site and has also received multiple Web site awards from various organizations.

About Blockbuster Inc.

Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) is a leading global provider of in- home movies and game entertainment with more than 9,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at .

About American Airlines

American Airlines is the world’s largest carrier. American, American Eagle and the AmericanConnection(R) regional carriers serve more than 250 cities in over 40 countries with more than 3,800 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award- winning Web site,, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 575 destinations in 135 countries and territories. American Airlines, Inc. and American Eagle are subsidiaries of AMR Corporation (NYSE:AMR) .

AmericanAirlines, American Eagle, AmericanConnection,, AAdvantage and Net SAAvers & Special Offers are marks of American Airlines, Inc.

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