American Airlines Non-Stop Fun at 30,000 Feet


American Airlines Adds Scene It? The DVD Game Trivia Content to In-Flight Entertainment Line Up

SEATTLE and FORT WORTH, Texas, Oct. 3 /PRNewswire-FirstCall/ — Tired of endless games of solitaire and airport bookstore romance novels? Now, traveling to your destination can be as much fun as being there. American Airlines and Scene It?(R) The DVD Game are teaming up to add more excitement to air travel with a series of in-flight trivia challenges based on the award-winning collection of Scene It? DVD games featuring real clips from popular movies, TV, music and more.

According to survey data from American Airlines, nearly 85 percent of American’s passengers engage in in-flight entertainment while traveling. Beginning Oct. 1, American Airlines flights within the United States, Caribbean, Mexico and Canada will feature Scene It? trivia segments prior to the in-flight movie. In addition, Scene It? DVD games will be available in the “In-flight Theater Kit” on select flights in American’s First and Business Class cabins.

“We are pleased to introduce Scene It? trivia as part of American’s in-flight entertainment offering,” said Mary McKee, American’s Managing Director, In-flight Products. “We believe our customers will enjoy testing their trivia knowledge during their American Airlines flight. Providing a fun onboard trivia challenge is just one more innovative way American is enhancing our customers’ travel experience.”

“With this new partnership, Scene It?, the most popular brand of DVD trivia games in the country, offers American Airlines travelers a great way to experience the game’s visual entertainment in a whole new environment,” said Carl Weinstein, chief marketing officer of Screenlife LLC, the creator of Scene It? The DVD Game. “Our ongoing expansion of licensed partners means that passengers will always have new and exciting in-flight challenges to test their trivia skills.”

Entertainment fans can challenge their seatmates to a high-flying game of trivia featuring Scene It? puzzlers including clips and on-screen trivia questions from popular movies, TV shows and music such as, “Which actress played the character ‘Kimmy Wallace’?” or “Name the artist from the song set: ‘Into the Mystic,’ ‘Brown Eyed Girl,’ and ‘Moondance’.”

Scene It? games are recognized as family friendly with great value and innovative game play. The TV edition of Scene It? was named “Game of the Year” during 2005 Toy Fair in New York City. Also in 2004, Scene It? garnered numerous awards, including the Ultimate Toy Award, issued by the American Toy Press; the 2005 Children’s Choice Award; FamilyFun Magazine’s 13th Annual Toy of the Year Award; and Parents’ Choice Award.

ABOUT SCREENLIFE, LLC

Screenlife, LLC, (http://www.screenlifedvd.com/ ) is the creator and world’s leading manufacturer of DVD games. Screenlife products are powered by Optreve(R) DVD Enhancement Technology. Screenlife’s Scene It? branded games are available in five languages, across 14 countries, and in more than 40,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It?, visit http://www.sceneit.com/ or call (866) DVD-GAME.

About American Airlines

American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection(R) regional airlines serve 250 cities in over 40 countries with more than 3,800 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(SM) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation (NYSE:AMR) . AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.

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