American Express Launches the IN:CHICAGO(SM) Card….

a New Rewards Credit Card That Celebrates the Energetic Eat, Drink, and Play Spirit of the Windy City

Fee-Free IN:CHICAGO Card Offers Access to Some of Chicago’s Hottest Venues; Provides Special Offers and Double Points for Spending Through INSIDE(SM) Rewards Program

CHICAGO, Sept. 19 /PRNewswire/ — American Express today launched the latest must-have item for hip Chicagoans in the know – the IN:CHICAGO Card, a fee-free credit card designed for young and social Chicago residents that offers exclusive rewards at some of the city’s hottest restaurants, swank clubs, live entertainment, and cultural institutions. The Card will be a first of its kind in the city of Chicago. In celebration of the IN:CHICAGO Card, American Express is sponsoring Fashion Focus Chicago 2005, an 11-day celebration running from September 19th-29th, spotlighting the many distinctive aspects of the Chicago fashion industry.

“We wanted to launch a Card just for the people of Chicago that celebrates the amazing landscape of restaurants, clubs, and cultural institutions,” said Beth Lacey, Senior Vice President, Strategic Alliances and Cobrands for American Express. “The IN:CHICAGO Card is designed for young Chicagoans who take tremendous pride in their city and want more access to some of the hip and legendary places that make Chicago great.”

Benefits and Rewards of Being an IN:CHICAGO Cardmember

Accepted at every establishment that welcomes the American Express(R) Card, the IN:CHICAGO Card is a fee-free credit card that comes with 0% introductory purchase APR and gives Cardmembers the flexibility to pay over time.(1)

The IN:CHICAGO Card boasts a unique loyalty program – INSIDE Rewards – built for active Chicago residents who see going out as an essential part of living in the Windy City and want to eat, drink and play at many of the most fashionable spots in town. Cardmembers can earn INSIDE Rewards points quickly toward rewards by using the IN:CHICAGO Card. Cardmembers can earn one point for virtually every dollar spent and double points on city essentials, such as dining, movies, mobile phone service, cable and satellite TV service, Internet service, gym membership, and magazine/newspaper subscriptions.(2) INSIDE(SM) Rewards points can be redeemed for certificates, for as little as 2,000 points, at 60 Chicago establishments, including a variety of stylish restaurants such as Japonais and one sixtyblue; ultra chic lounges and clubs like Crobar and Y Bar; and a wide range of cultural and entertainment institutions, including Gen Art, The Museum of Contemporary Art and Steppenwolf Theatre Company. The full roster of IN:CHICAGO partners and rewards is available at

Cardmembers can also redeem points for special experiential rewards with select partners, which include exclusive seasonal menus and wine tastings at some of Chicago’s hottest restaurants. These include Cafe Spiaggia where Chef/Partner Tony Mantuano will be on hand to autograph a copy of The Spiaggia Cookbook: Eleganza Italiana in Cucina, and a three-course combination of executive Federico Comacchio’s favorite dishes at Phil Stefani’s 437 Rush.

Cardmembers can also benefit from a range of cultural rewards with superb offers from Gen Art, The Goodman Theatre and Second City.

In addition, Cardmembers receive discounts through the Tuesday’s IN:CHICAGO program(3) with partners, such as Akira, Avventura, Lakeshore Athletic Clubs and MaxStudio. IN:CHICAGO Cardmembers can also stock up on INSIDE Rewards points and pool them with friends and family to redeem great rewards and maximize the Chicago experience.(4)

The IN:CHICAGO Card is the second city-centric credit card from American Express. IN:CHICAGO builds on the successful launch of the unique IN:NYC(R) Card launched in the fall of 2004 for New Yorkers who want to be rewarded with access to New York City’s most fashionable events, dining and nightlife establishments. And as an added bonus, IN:CHICAGO Cardmembers can also redeem points with IN:NYC reward partners if they choose. For more information, or to apply for the IN:CHICAGO Card, visit

Fashion Focus Chicago 2005

In celebration of the launch of the IN:CHICAGO Card, American Express will be the presenting sponsor at Fashion Focus Chicago 2005, an 11-day event running from September 19-29. Fashion Focus spotlights the many distinctive aspects of the Chicago Fashion Industry and showcases new talent.

IN:CHICAGO Presents Gen Art Fresh Faces in Fashion 2005 As part of Fashion Focus Chicago’s finale event, Gen Art Fresh Faces in Fashion, the IN:CHICAGO Card from American Express will host an after party where VIP guests will be entertained with an exclusive concert by Chicago’s own rock n’roll superstar, Liz Phair. The party, held on the North Promenade of Millennium Park, will allow guests, who attended the Gen Art fashion show, the opportunity to interact with designers and models from the fashion show. The launch party will allow guests to experience the very best of fashion, food, and entertainment, celebrating the unique benefits of the Card and the energetic spirit that can only be found in the Windy City.

Fresh Faces in Fashion 2005, presented by Gen Art and IN:CHICAGO as part of Fashion Focus Chicago, will be held on Thursday, September 29th at the Millennium Park Rooftop Garden and Promenade with a cocktail reception at 7 p.m. and show at 8:30 p.m.

About American Express

American Express Company is a diversified worldwide travel, network and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit

1. A 0% annual percentage rate (APR) on purchases for the first six months of Cardmembership. Then P+3.99%, 5.99%, 8.99%, 10.99% or 11.99%, depending upon our evaluation of such application.

2. Receive two (2) points in your INSIDE Rewards program account for every eligible dollar spent on purchases at or for dining establishments, movie theatres, cell phone service, cable and satellite television service, dial-up Internet service, gym memberships and magazine and newspaper subscriptions in the U.S. Receive one (1) point for all other purchases. The receipt of points in your INSIDE Rewards program account is subject to the INSIDE Rewards terms and conditions.

3. Offer applies to participating stores only and does not apply to purchases made online. The offer does not apply in the month of December and cannot be combined with other savings or promotions. Fulfillment of this offer is the sole responsibility of the merchant. Restrictions may apply at the discretion of the participating merchant. Lakeshore Athletic: 10% discount only applies to spa and pro shop purchases.

4. INSIDE Rewards accounts in good standing for six (6) months may transfer points to another Cardmember’s eligible INSIDE Rewards account. A minimum of 1,000 points per transfer transaction.

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