American Express Offers Up Ultimate US Open Experience

* 2005 Wimbledon Champion Venus Williams Accepts Challenge for US Open “Summer of ACES”

* Tennis Star Andy Roddick’s ‘Mojo’ Takes Manhattan

* Flushing Meadows Comes to New York City’s Madison Square Park and World Financial Center

* Monica Seles Tennis Clinic and New York Sports Legends Doubles Challenge

* Cardmember Benefits at the National Tennis Center to Enhance US Open Experience

NEW YORK, Aug. 24 /PRNewswire/ — American Express is set to bring the excitement of the US Open Tennis Championships to New York City with special events at Pershing Square, Madison Square Park and the World Financial Center, as well as significant presence and Cardmember benefits on-site at Flushing Meadows.

“Summer of ACES” Continues with Venus Williams ACES Challenge – Aug. 26

American Express launched the Summer of ACES Program last month where for every ace served during match play on stadium court throughout the US Open Series and US Open, the Company will donate funds to the USTA Tennis & Education Foundation’s “Aces for Kids” initiative. This is the first introduction of the American Express ACES program in the United States, building upon the global success of similar American Express-sponsored ACES programs at the Australian Open, Wimbledon and the Rogers Cup presented by American Express.

American Express will now kick off the US Open leg of its ACES Program on Friday, August 26 at 12PM when reigning Wimbledon Champion Venus Williams will ask New Yorkers to take the “ACES Challenge” at Pershing Square (Park Avenue, between E 41st and E 42nd Streets). For every ace served against Venus, American Express will donate $1,000 to support the “Aces for Kids” initiative. In the US, to date, American Express has raised more than $100,000 by donating $50 per ace served throughout the US Open Series and will continue the “Summer of ACES” with $100 donations for aces served during match play at the US Open in Arthur Ashe Stadium. An additional $350,000 has been raised since the inception of the ACES program at Wimbledon 2004, and subsequently at this years’ Australian Open, Wimbledon and Rogers Cup tournaments, for a global total of more than $450,000.

“American Express presents US Open Live at Madison Square Park and World Financial Center” – Sept . 3-11

Continuing the American Express tradition of bringing the excitement of the US Open to Cardmembers and fans throughout New York City, the Company will host satellite viewing events at Madison Square Park (between 5th and Madison Avenues and 23rd and 26th Streets) and the World Financial Center (bordered by the Hudson River and West, Vesey and Liberty Streets). From Saturday, September 3 through Sunday, September 11, both locations will be transformed into interactive tennis experiences complete with jumbotron screens where fans can enjoy the live broadcast of each day’s matches from 11AM – 11PM, stadium seating, special concessions at Madison Square Park provided by New York eateries Blue Smoke and Tabla, pro instruction, daily ticket sweepstakes and an assortment of other activities, including a New York Sports Legends Doubles Challenge, player appearances and more – all open to the public and free of charge. See below for a complete listing of satellite event and on-site activities and offers.

American Express presents US Open Live at Madison Square Park and World Financial Center – Sept . 3-11

* Meet One of the Greats: Monica Seles offers tennis tips and answers fan
questions at World Financial Center from 12:30PM to 1:30PM on Tuesday,
September 6 and Madison Square Park on Wednesday, September 7.

* New York Sports Legend Doubles Challenge: See some of New York’s
greatest sports legends serve it up on the tennis court to support the
ACES program in a fun filled doubles challenge on Thursday, September 8
from 5:30PM – 6:30PM.

* Watch the Matches: Reserved Cardmember seating section with prime
views of the jumbotron featuring comfortable beach chairs.

* Get Tickets Promotion: A daily drawing enabling the general public to
win a pair of courtside-level tickets to the next evening’s matches
(note: Friday, September 9 and Sunday, September 11 for day sessions
only). Attendees can enter the drawing from 11AM- 5PM daily.

* Interactive Tennis Zone: Instruction courtesy of Prince tennis pros, a
Speed Serve Cage and Rally Wall will be available for attendees to hone
their tennis skills with the new Prince O3 tennis racquet. World
Financial Center will feature a full court interactive zone.

* “Pose with the Pros” Booth: An interactive photo experience from
American Express will allow fans to pose next to an image of Venus
Williams or Andy Roddick (available at World Financial Center only).

Andy Roddick’s ‘Mojo’ on the Loose

American Express’ sponsorship of the 2005 US Open Tennis Championships will be brought to life through an interactive communications campaign featuring tennis star, Andy Roddick along with Andy’s Mojo or alter-ego who visits jazz clubs, restaurants, and more, showcasing how the American Express(R) Card opens doors to a world of service. The campaign, which spans broadcast, print, outdoor and online channels, is tagged “Have You Seen Andy’s Mojo?” and includes a broadcast spot that breaks on August 25. A second broadcast spot will launch after the tournament begins.

The web extension, will provide an interactive, multimedia portal to the campaign for American Express Cardmembers and fans. Borrowing the campaign’s creative themes, the site will allow visitors to click on Mojo’s various trappings – receipts, restaurant matchbooks, etc. – each item of which will clue the visitor daily into a new stop on Mojo’s New York City tour. For the tennis fans and the Andy-intrigued, the site will contain multiple features, including an interactive map of the USTA National Tennis Center, a NYC restaurant guide, including special offers from participating restaurants, information about American Express’ exclusive Cardmember benefits and more.

“American Express has a long tradition of bringing unique experiences to the US Open and this year promises to be one of the best for American Express Cardmembers and fans alike,” said Fred Jubitz, vice president, Charge Card Marketing, American Express. “Whether in Flushing Meadows or Manhattan, fans can share in the benefits that American Express brings to the US Open and access unique events involving tennis stars Venus Williams and Andy Roddick as well as two great tournament viewing events in Manhattan.”

Cardmember benefits and services at Flushing Meadows(1)

As always, American Express Cardmembers have the advantage at the US Open for the tournament August 29 – September 11. The following services will be available to Cardmembers:

* Use points to buy tickets: Cardmembers enrolled in the Membership
Rewards(R) program(2) can use points to purchase tickets to the US
Open. To purchase tickets: Call 1-866-OPEN-TIX or visit

* American Express Radio Live at the Open: Cardmembers who present their
Card at the American Express Radio booths will be provided a radio for
the session that carries the live TV broadcast of the matches from CBS
/USA Network, providing an opportunity for Cardmembers to get even
closer to the action.(3)

* American Express Concierge Services Program: Cardmembers can use the
concierge service for recommendations and reservations for post-match
meals at select city restaurants, access to reserved on-site
restaurants and NYC transportation assistance to get back home.

* US Open Shops / By charging a cumulative $75 or more on
merchandise, restaurants or concessions with the Card at the US Open
(or at the US Open Store at, Cardmembers can receive a
commemorative pin featuring Andy Roddick or Venus Williams.(4)

Enhanced benefits for American Express Charge Cardmembers(5)

* By Invitation Only(R) Suites: Platinum Card(R) members and
Centurion(R) members can enjoy all the action of the 2005 US Open from
a luxury suite with lavish in-suite amenities. During Finals weekend,
there will also be in-suite meetings and photo opportunities with four-
time Grand Slam singles champion and 2005 Tennis Hall of Fame inductee
Jim Courier. Call 800-321-RSVP for tickets.

Benefits for all US Open attendees

* “Pose with the Pros” Booth: An interactive photo experience from
American Express will allow fans to pose with an image of Venus
Williams or Andy Roddick.

* Pedicabs: Pedestrian pedicabs will be available to shuttle attendees to
and from the Willets Point Station to the East Plaza entrance of the
USTA National Tennis Center.

About “Aces for Kids”

The “Aces for Kids” initiative is a program of the USTA Tennis & Education Foundation that strives to promote healthy, active lifestyles by providing disadvantaged, at-risk children the opportunity to learn to play tennis and improve their academic skills in a structured format.

About American Express

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information on American Express, visit our website at

(1) Terms, conditions and restrictions apply.
(2) Some Cards require enrollment and payment of an annual program fee.
Terms and conditions apply.
(3) Offer valid while supplies last. Subject toCard deposit.
(4) Offer valid while supplies last.
(5) Terms, conditions and restrictions apply.

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