American Queen Featured Tomorrow on ‘Today’

Subsidiary of Delaware North Companies helps viewer realize lifelong dream

BUFFALO, N.Y., May 19 /PRNewswire/ — Tomorrow morning, the American Queen and Delta Queen Steamboat Company, a wholly owned subsidiary of Delaware North Companies, will be highlighted during NBC’s “Today” show as part of its Live for Today segment. Live for Today fulfills viewer dreams as part of a month-long series, and “Ride a steamboat down the Mississippi” made the show’s list of 50 things to make your life complete.

“We understand that Betty Jo Smith, a viewer from Louisiana, wrote to the producers about ‘seeing the boats pass up and down the river and how she dreamed about going on one of them,’” explained Bruce Nierenberg, president of Delta Queen Steamboat Company. “We are honored to make her dream come true aboard the grand American Queen, the world’s largest steamboat. Discovering the rivers of America on an authentic paddlewheeler is one of the most unique and time-honored travel experiences, hearkening back to the America of yesteryear. We are thrilled to provide this opportunity for Betty Jo.”

Smith will recount her experience aboard the American Queen on “Today” in the 8 o’clock hour (EST) on Friday, May 20. Excerpts will also be posted online at Check local listings for program information.

The Delta Queen Steamboat Company, a Delaware North Company, traces its roots back to 1890 and is the oldest cruise line in America. Passengers aboard the authentic paddlewheelers Delta Queen, Mississippi Queen, and American Queen can explore the history, lore and culture along the inland rivers of America on steamboat vacations through the Heartland and Old South. For more information about the Delta Queen Steamboat Company, call 800/543-1949 or visit

About Delaware North Companies

Delaware North Companies is one of the world’s leading hospitality and food service providers. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, CA One Services, Sportservice, Delaware North Companies International, FleetCenter (soon to be renamed TD Banknorth Garden), Delta Queen Steamboat Company, and American Park ‘n Swap. Delaware North Companies is one of the largest privately held companies in the United States with $1.6 billion in annual revenue and 30,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit

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