American Celebrates Silver Anniversary of the AAdvantage Program

… And What a Rewarding 25 Years It’s Been!

FORT WORTH, Texas, Jan. 3 /PRNewswire-FirstCall/ — American Airlines is celebrating the 25th anniversary of the AAdvantage(R) program — the world’s first frequent flyer program. When American Airlines launched the AAdvantage program in 1981 with just under 300,000 members, some may have viewed the idea as just another short-term marketing promotion. But 25 years later — and more than 50 million members strong — American Airlines is celebrating the AAdvantage program’s silver anniversary.

“As the first program of its kind, we’re planning several promotions and events to celebrate this milestone and extend sincere appreciation to our members, partners and employees for the program’s continued success,” said Kurt Stache, President of AAdvantage Marketing Programs. “The AAdvantage program consistently ranks high as an influential factor in customer choice, and we will work to continue to provide value to our loyal customers.”

The program has grown to include a wide range of products and services that offer numerous opportunities to earn miles. Members can earn miles with more than 1,500 companies, including more than 35 hotel chains, more than 20 airlines, eight car-rental companies, 18 financial-service companies, and more than 150 brand name retailers. In addition, members can earn miles when making purchases with one of more than 60 affinity card products in 41 markets around the globe.

Last year, more than 129 billion miles were redeemed, representing four million awards to more than 850 AAdvantage award destinations worldwide. Miles can also be redeemed for upgrades to First and Business Class cabins or for things like AmericanAirlines Vacations packages, Admirals Club memberships, hotel stays, car rentals, golf outings, spa services, magazine subscriptions, or even savings for college.

The AAdvantage program may have been the first of its kind, but it has been a quarter century of innovation and enhancement that have truly made it the airline industry’s largest and most robust travel awards program.

Happy 25th Anniversary to the AAdvantage program. To learn more about the AAdvantage program and to become a member, visit http://www.aa.com/aadvantage .

About American Airlines

American Airlines is the world’s largest airline. American, American Eagle and AmericanConnection(R) serve 250 cities in over 40 countries with more than 3,900 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(SM) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation (NYSE:AMR) . AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.

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