America West Teams Up With Cranium for Fun in Flight

America West to Offer Cranium Activities on All Video-Equipped Aircraft

PHOENIX, June 1 /PRNewswire-FirstCall/ — America West Airlines (NYSE:AWA) , the nation’s second largest low-cost carrier, today announced a one-of-a-kind partnership with Cranium, Inc., creator of the fastest-selling independent board game in history. This unique partnership offers passengers fun and innovative in-flight games on America West’s video-equipped aircraft (All Airbus and Boeing 757 aircraft) reaching approximately 1.4 million America West customers each month.

“We’re excited to welcome Cranium aboard, which will provide customers another fresh, innovative entertainment option during their America West flight,” said Travis Christ, vice president, marketing. “Our partnership with Cranium is yet another way that America West upgrades our customer’s low-fare experience with low fares and full service.”

The hour-long video format, launching June 1, will feature game activities such as word scrambles, puzzles, factoids and code crackers, which come from Cranium’s family board games: Cranium, Cranium Turbo and Cadoo. The program will be updated with new content each month.

“Cranium has brought laughter and memorable moments into the living rooms of so many families around the world,” said Richard Tait, Cranium’s Grand Poo-Bah. “But why should people on the ground have all the fun? The Cranium games featured on America West flights make travel time outrageously fun and give everyone a chance to shine.”

About Cranium(R), Inc.

From the simple desire to give everyone the chance to shine came the original game Cranium, which quickly became the fastest-selling independent board game in history. Today Cranium, Inc. fuels a worldwide phenomenon celebrated by millions of Craniacs in more than 20 countries and 10 languages, with 13 outrageously fun experiences for kids and grown-ups of all ages. Since the company’s inception, Cranium has been giving kids in challenging circumstances a chance to shine through the Cranium Fund charitable donations program. Founded in 1998, Cranium is widely recognized for its innovation. The company’s accomplishments include more than 11 million games sold and more than 60 industry awards. Cranium is the only company ever to receive three consecutive Toy Industry Association “Game of the Year” awards. From the 5-year-old shouting “I did it!” to the in-laws high-fiving, to old and new friends laughing together, Cranium brings fun moments and memories to life, giving everyone the chance to shine. For more information, visit www.cranium.com.

About America West

Approximately 60,000 customers upgrade their low-fare experience every day when they get on board America West. The airline’s 14,000 employees are proud to offer a range of services including more destinations than any other low-cost carrier, first-class cabins, assigned seating, airport clubs and an award-winning frequent flyer program. America West operates more than 900 flights daily to 96 destinations in the U.S., Canada, Mexico and Costa Rica. This press release and additional information on America West can be accessed at www.americawest.com. (AWAG)

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