The Americas Once Again Go “Mad for Miles”

Promotion Offers Guests 500 Miles Per Night, Rather Than Per Stay from the Top Five Airlines in the U.S.; Promo Runs Now through Jan. 30, 2007

NEW YORK CITY– Nov. 6, 2006 – WORLDHOTELS, the Americas, a leader in the global independent hotel sales, marketing and distribution industry, today announced that it will re-launch its “Mad for Miles” promotion. With the offer, guests can earn 500 miles per night – rather than per stay. The promo is valid now through Jan. 30, 2007, and is open to guest who are members of United Mileage Plus, US Airways Dividend Miles, Northwest WorldPerks, Delta SkyMiles and American AAdvantage. Frequent flyer program members must provide their membership number at check-in to receive the miles.

Tom Griffiths, vice president of WORLDHOTEL- the Americas, said the re-launch of “Mad for Miles” is in response to the program’s success during its original run.

“The job of our marketing professionals is to create promotions that not only offer value-added benefits to our guests, but also generate revenues for our member hotels,” said Griffiths. “Our first ‘Mad for Miles’ promotion generated a 47% increase in frequent flyer transactions during the same period the prior year. I believe marketing results like these are on par with those generated at large franchise organizations. This is just one of many reasons we’re seeing an increasing number of hotel owners reconsider their brand affiliations, and evaluate a return to an independent status.”

Griffiths added that the marketing support for this promotion includes a direct mail campaign to qualifying frequent flyer program members, featured information on the airlines’ Web sites and in e-mileage statements, email transmissions to targeted guests, and exposure on

For more information or to make reservations at any of the 500 WORLDHOTELS member properties worldwide, visit online at or call toll free at 1-800-223-5652 in the U.S. and Canada.

WORLDHOTELS is the largest and most established Europe-based global hotel group for independent hotels and regional hotel brands. The company’s strong emphasis is on properties with character and distinction.

Under the banner “Bringing Unique Hotels and People Together”, WORLDHOTELS offers business and leisure travelers a wide choice of personal accommodation options in three distinct collections – Deluxe, First Class and Comfort. WORLDHOTELS’ guests also benefit from an extensive portfolio of partnerships, including frequent flyer programs with 16 of the world’s leading international airlines, including American Airlines, Delta and United Airlines.

To its member hotels, WORLDHOTELS provides a wide range of sales, marketing, distribution and related services. The company has about 500 member properties in more than 300 destinations and 70 countries worldwide. For more information, visit

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