Anheuser-Busch Applauds America’s Responsible Drinkers for Contributing to Declines in Alcohol-Related Fatalities

ST. LOUIS, Aug. 1 /PRNewswire/ — The fatality rate on the nation’s highways in 2004 was the lowest since record-keeping began 30 years ago, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced today, with the number of alcohol-related fatalities dropping for the second straight year. America’s largest brewer is saying “thank you” to America’s responsible drinkers for helping make a difference.

“Adults across the country are drinking responsibly and choosing designated drivers, and we want to recognize their life-saving practices because we’re clearly seeing the results,” says Francine Katz, vice president of communications and consumer affairs, Anheuser-Busch Companies, Inc. (NYSE:BUD) .

NHTSA data showed that alcohol-related fatalities in 2004 dropped 2.4 percent, falling below 17,000 for the first time in five years. According to a 2004 survey by Data Development Worldwide (DDW), more than 122 million American adults — 61 percent — have either been a designated driver or been driven home by one. Likewise, data from another 2004 survey by DDW shows that 95 percent of adult drinkers say they drink responsibly.

“We salute America’s responsible drinkers for helping contribute to this tremendous progress,” Katz continues. “However, there’s obviously much more work to do, and we thank them in advance for their continued commitment because responsibility truly does matter.”

Anheuser-Busch and its 600 wholesalers nationwide have invested more than a half-billion dollars since 1982 in a comprehensive portfolio of more than two dozen community-based programs and national advertising campaigns to promote responsibility and discourage alcohol abuse, including drunk driving and underage drinking. The company ranked first in the U.S. beverage industry for social responsibility in FORTUNE magazine’s 2005 “America’s Most Admired Companies” and first in the beverage industry worldwide for social responsibility on FORTUNE’s 2005 “Global Most Admired Companies” list. More information on Anheuser-Busch’s drunk-driving prevention efforts is available at http://www.beeresponsible.com/ .

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