Bally Gaming and Systems Announces Boyd Gaming’s South Coast Opens With Powerful Systems and Bonusing Package

LAS VEGAS, Jan. 5 /PRNewswire-FirstCall/ — Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI) , announced today that Las Vegas’ newest resort — Boyd Gaming Corp.’s (NYSE:BYD) expansive South Coast Hotel and Casino — opened Dec. 22 to rave reviews and an enhanced level of customer interaction delivered by Bally Systems technology.

Bally Gaming and Systems provided complete slot and casino management systems at South Coast, including more than 2,400 slot machines equipped with Bally iVIEW(TM) interactive touch-screen displays and the new Bally Power Bonusing(TM) technology.

Boyd Gaming offers its South Coast players Bally Power Rewards(TM) from the suite of Bally Power Bonusing products, creating a player-centric bonusing environment that provides an enhanced level of rewards and excitement for Boyd Gaming casino guests. Boyd Gaming is also utilizing the Bally iVIEW displays embedded in every slot machine to convey player loyalty, bonusing and marketing messages directly to the player while seated at the games.

“I can say that we put all of the Bally Systems technology through the most rigorous testing we’ve ever conducted, to the point of trying to break the system. It is rock-solid and when we opened the doors to huge crowds on Dec. 22, its performance was flawless,” said David Ross, Chief Operating Officer of Boyd Gaming’s Coast Casinos division. “Bally also showed a tremendous commitment to quality by providing an extraordinary level of service in the weeks and days leading up to the opening.”

“The South Coast is a powerful new addition to the Las Vegas skyline and we’re proud to be part of such a successful opening,” said Ramesh Srinivasan, Executive Vice President of Bally Systems. “Our team worked side-by-side with all of the dedicated South Coast and Boyd Gaming employees to ensure the ultimate positive experience for South Coast guests.”

Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 150 locations currently running Bally eTICKET(TM) on more than 152,000 slot machines — the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI) , designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at www.BallyGaming.com or www.BallySystems.com. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at www.AllianceGaming.com.

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