Beach Tennis USA Joins the Sun Fun Festival in Myrtle Beach

MYRTLE BEACH, S.C., May 25 /PRNewswire/ — Riding the wave of its successful debut at the Charleston Maritime Festival, Beach Tennis USA will host an exhibition beach tennis tournament at this year’s Sun Fun Festival in Myrtle Beach, SC. The festival is the second stop for Beach Tennis USA as it tours the East Coast for a series of demonstration tournaments designed to introduce this exciting new sport to America.

“We are thrilled to bring beach tennis to Myrtle Beach,” said Fredric Finkelstein, President of New York City-based Beach Tennis USA. “The Sun Fun Festival embodies the same family-fun spirit that helped us decide to launch the sport of beach tennis in the U.S.”

Beach Tennis USA will be hosting exhibition matches from June 2-4 at the Sun Fun Festival. This comes on the heels of the sport’s U.S. launch at the Charleston Maritime Festival in Charleston, SC from May 12-15, when over 200 people played the game.

Beach tennis, which is very popular on the island of Aruba and also played in several European countries, is brand new to America. It merges the skills of tennis, beach volleyball and badminton into one exciting sport. It can be played both competitively and recreationally, and because it’s so simple to play, it appeals to athletes and non-athletes of all ages.

Beach tennis is played on a regulation beach volleyball court. Using regulation tennis rackets, two players on each team try to hit a tennis ball back and forth, directly over the net, without letting it hit the sand. Only one hit per team is allowed on each volley and scoring is exactly like in tennis: 15 – 30 – 40, with no-ad at deuce. If a player’s serve hits the net and goes over, it counts-just like in beach volleyball.

Four beach tennis courts will be set up from June 2-4 at the Sun Fun Festival. One will be reserved for tournament-level players while the others will be open to festival attendees who wish to try their skill at beach tennis. There is no fee to play and rackets will be provided courtesy of Beach Tennis USA. The courts will be located at the Myrtle Beach Pavilion, 9th Ave. N. and Ocean Blvd.

Beach Tennis USA is also the official sponsor of this year’s Sun Fun Fireworks Spectacular, Friday and Saturday, June 3-4, beginning 11:00 p.m. at the Myrtle Beach Pavilion.

The Sun Fun Festival is celebrating its 54th season with six days of non-stop activities and entertainment for the whole family. To learn more, visit

Sponsorship Opportunities

Sponsorship opportunities are available for all Beach Tennis USA events. As a sponsor, organizations will have many opportunities to interact with spectators and participants and to benefit from extensive media coverage. From highly visible signage to branded merchandise, a Beach Tennis USA event is the ideal showcase for a range of products, businesses and services. Please visit to learn more about sponsorship opportunities.

2005 Series of Summer-long Events

New York City-based Beach Tennis USA currently is staging a series of exhibition matches, called the Beach Tennis USA Demo Tour, along the East Coast. The goal is to introduce Americans to this fun and family-oriented sport. Exhibitions are scheduled to be held in Myrtle Beach, SC (June 2-4), Virginia Beach, VA (June 9-11), Pier 25, Tribeca, New York City (July 12) and Ocean City, MD (July 22-23). The first Beach Tennis USA Championship Tournament will be held in Long Beach, NY on August 20, with a top prize of $10,000 to be awarded. To learn more about Beach Tennis USA and its summer tour, please visit the company’s web site.

About Beach Tennis USA

Fredric Finkelstein, Marc Altheim and Sjoerd de Vries founded Beach Tennis USA, LLC in 2004. The firm is committed to introducing Americans of all ages to the competitive and recreational benefits of beach tennis. Finkelstein, Altheim and de Vries have also founded a governing body, the National Beach Tennis Association, in anticipation of the sport being played competitively throughout the U.S.

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