Benihana Celebrates Moms on Mother’s Day

MIAMI, April 28 /PRNewswire-FirstCall/ — Visit a Benihana (NASDAQ:BNHN) (NASDAQ:and) (NASDAQ:BNHNA) restaurant with your mom this Mother’s Day, May 8, and she will receive a Polaroid picture with her family commemorating the special day, plus have a chance to win a grand prize trip for two to Tokyo, Japan.

“Because Japanese custom believes so strongly in family values, Benihana wants to express our heartfelt thanks to all mothers this Mother’s Day,” says Kevin Aoki, vice president of marketing and son of Benihana founder Rocky Aoki. “This year every mom who visits one of our restaurants on May 8 will receive a keepsake photograph taken with her loved ones. She will also have an opportunity to register to win a once in a lifetime vacation to Tokyo.”

“This marks the second consecutive year that Benihana will reward a deserving mother with a trip to Japan,” says Joel Schwartz, President.

The winner of this year’s six-day, four-night trip to Tokyo, departing on September 17, will receive round-trip airfare for two and hotel accommodations at the prestigious Keio Plaza in the heart of Tokyo. Last year’s Mother’s Day contest winner, Shellie McKinney, a resident of Southern California, journeyed with her husband overseas for the first time in her life and experienced a memorable week in Kyoto. A year later, Shellie exclaims that she is still pinching herself over winning such a fabulous prize.

All mothers who visit Benihana on Mother’s Day will have the same opportunity to register to win a trip to Japan. In addition to receiving the personalized photo, they will be given a special code that can be used to enter the Benihana Mother’s Day web site contest. But you don’t have to be a mom to travel this September when Benihana escorts its second annual trip to Japan. Anyone interested in receiving tour information can visit or for details.

Benihana, now in its 41st year and one of the nation’s largest chains of Asian restaurants, currently operates 71 restaurants nationwide, including 56 Benihana teppanyaki restaurants, six Haru sushi restaurants, eight RA Sushi Bar Restaurants and one Doraku restaurant. Under development at present are six restaurants — two Benihana teppanyaki restaurants, one Haru unit and three RA Sushi restaurants. In addition, a total of 22 franchised Benihana teppanyaki restaurants are now open or under development in the U.S. and Latin America.

Related Articles