Benihana Hosts Heritage Tour to Tokyo

MIAMI, June 27 /PRNewswire-FirstCall/ — For the second consecutive year, Benihana (NASDAQ:BNHN) (NASDAQ:BNHNA) is hosting a first-class, customer appreciation trip to Japan. Departing on September 17, 2005, this year’s adventure will take customers to the cosmopolitan city of Tokyo. A special price of $1,249.00 per person includes round-trip airfare to Tokyo on Japan Airlines from Los Angeles or San Francisco, hotel transfers and four nights’ accommodations at the prestigious Keio Plaza, located in the heart of Tokyo. In addition, guests will enjoy a memorable welcome dinner party and have the opportunity to explore the city and its surrounding countryside by choosing from many optional customized sightseeing tours.

“Because Japanese culture holds family history in such high regard, I always enjoy hearing stories about my grandfather, Yunosuke Aoki, who opened a small coffee shop in Tokyo in 1948,” said Kevin Aoki, Benihana vice president of marketing. “In fact, growing up in that environment gave my father, Rocky Aoki, the idea to launch his first Benihana restaurant in the U.S. in 1964.” Continues the third generation restauranteur, “It is a privilege for Benihana to celebrate its heritage and culture by offering this trip to our loyal customers.”

In staying with the cultural theme, guests can experience a private early morning tour of the famous Tsukiji fish market. In addition, they will have a wide variety of optional tours to choose from, including enjoying a sake tasting, attending a sumo tournament and taking a side trip to Mt. Fuji.

Benihana is proud to host this tour in conjunction with JALPAK and Pepsi. Space is limited. For additional information or to reserve your place, go to or or call 1-877-BENIHANA.

Benihana, now in its 41st year and one of the nation’s largest chains of Asian restaurants, currently operates 71 restaurants nationwide, including 56 Benihana teppanyaki restaurants, six Haru sushi restaurants, eight RA Sushi Bar Restaurants and one Doraku restaurant. Under development at present are six restaurants — two Benihana teppanyaki restaurants, one Haru unit and three RA Sushi restaurants. In addition, a total of 22 franchised Benihana teppanyaki restaurants are now open or under development in the U.S. and Latin America.

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