Best Western Celebrates 60th Anniversary With Debut of North American Road Trip Series

World’s Largest Hotel Chain Returns to Its Roots with Extensive Lineup of Diverse Itineraries, Capturing Allure of Life on the Open Road; Gold Crown Club Members Staying 60 or More Nights During 2006 to Receive Lifetime Diamond Elite Status

PHOENIX, March 9 /PRNewswire/ — Best Western International is marking its year-long 60th Anniversary celebration with the premiere of its signature North American Road Trip Series, offering a variety of itineraries that bring attention to some of the region’s best- and least-known highway treasures. Along the way, members of the company’s Gold Crown Club International loyalty program will have the chance to earn lifetime Diamond Elite status, receiving special awards and privileges.

Best Western will unveil an extensive lineup of intriguing routes during 2006, featuring convenient three-day itineraries that include recommendations for Best Western lodging and points of interest, such as unique museums, historic landmarks and fun-filled state parks. The diverse landscape covering the four corners of the U.S., as well as the splendors of eastern and western Canada, will be highlighted throughout the year.

“Best Western has been synonymous with affordable, reliable and service-oriented lodging since 1946, with many of our hotels located in traditional drive-to markets,” said Dorothy Dowling, senior vice president of marketing for Best Western. “As part of our 60th Anniversary year, we celebrate our roots by bringing the essence of those early days of travel to the contemporary, adventurous spirit of today’s consumer.”

The Best Western North American Road Trip Series begins with “Highway 49: California’s Gold Country Getaway.” A variety of attractions along this 326-mile stretch of highway include:

Nevada City:

* Nevada Theater – The oldest in the state, dating back to 1865.

* American Victorian Museum – The only American museum dedicated
exclusively to collecting, preserving and exhibiting art, crafts and
artifacts from the Victorian Period.

Coloma:

* Marshall Historic State Park – Area where the famed James Marshall
discovered gold in 1849. Picnic, swim, tour historic buildings, pan
for gold and, from time to time, experience re-enactments of historic
events presented by docents of the park.

Placerville:

* Fountain-Tallman Soda Factory Museum – Built in 1853 and originally
used in the soda pop manufacturing business, the walls of the
building are at least two feet thick — suitable for keeping ice and
soda pop manufacturing supplies cool.

Amador City:

* Western Hardrock Mining Museum – One of the most complete collections
of mining and Gold Rush memorabilia on display in the U.S.

Nearly a dozen Best Western hotels line Highway 49 and are the perfect place to reenergize before the next day’s adventures. Among them:

* Best Western Gold Country Inn (Grass Valley)

* Best Western Placerville Inn (Placerville)

* Best Western Cedar Inn & Suites (Angels Camp)

60 or More Nights Earns Lifetime Gold Crown Club Diamond Elite Status The Best Western North American Road Trip Series is just one of many activities the company is launching in 2006 as part of its 60th Anniversary celebration. The hotel chain is also debuting a special year-long promotion for members of its free frequent guest program, Gold Crown Club International. Members who stay a total of 60 or more qualified nights at Best Western hotels around the world during 2006 will receive lifetime Diamond Elite status. Benefits include a 30 percent bonus on base points earned with each qualifying stay, in addition to special partner and award offers. To be eligible, guests must be members of Gold Crown Club. To join the program or for more information, visit www.goldcrownclub.com or call (800) 237-8483.

About Best Western International

Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, CA, to THE WORLD’S LARGEST HOTEL CHAIN(R) with 4,200 hotels in 80 countries, Best Western is one of the industry’s most endearing iconic brands.

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