Best Western Kicks Off 60th Anniversary Celebration With 1946 Room Rate Promotion
Hotel Chain Turns Back the Clock on March 29, Offering Guests Chance to Pay Only $5.40 for Accommodations
PHOENIX, March 1 /PRNewswire/ -- Best Western International, the world's largest hotel chain, will launch its year-long 60th Anniversary celebration with a one-night promotion in March offering guests the chance to stay at the original 1946 room rate.
On Wednesday, March 29 only, hundreds of travelers staying at Best Western properties across North America will find a commemorative 60th Anniversary card under their pillows, awarding them with the special $5.40 room rate -- the approximate value of overnight accommodations six decades ago, when the company got its start. Participating Best Western hotels throughout the United States and Canada will place a single collectible card in at least one guest room. The lucky winners will wake up on March 30 to a bill totaling less than today's average hotel room tax.
"Best Western's past, present and future is grounded in our commitment to providing quality customer care, and to the millions of guests who have made us their 'home away from home' since 1946," said Dorothy Dowling, senior vice president of marketing for Best Western International. "As we commemorate our 60th Anniversary, we look forward to bringing a variety of unique programs to our loyal customers throughout the year, beginning with this special room rate promotion."
About Best Western International
Best Western International is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, CA, to THE WORLD'S LARGEST HOTEL CHAIN(R) with 4,200 hotels in 80 countries, Best Western is one of the industry's most endearing iconic brands. For more information, visit http://www.bestwestern.com.
Related Articles
|
International is giving travelers something to warm up to with the launch of its 2006 spring promotion, offering frequent guests a free room night anywhere in the world.
From February 12 through May 6, 2006, members of the company's Gold Crown Club International (GCCI) a ... |
|
|
World's Largest Hotel Chain Returns to Its Roots with Extensive Lineup of Diverse Itineraries, Capturing Allure of Life on the Open Road; Gold Crown Club Members Staying 60 or More Nights During 2006 to Receive Lifetime Diamond Elite Status
PHOENIX, March 9 /PRNewswire/ ... |
|
|
t hotel chain is taking the chill off winter by rewarding members of its Gold Crown Club International (GCCI) loyalty program with a free Best Western(R) Travel Card(TM).
GCCI customers who stay at any two Best Western hotels in the U.S., Canada or Caribbean between now a ... |
|
|
International makes traveling anywhere with the family pet more cost-effective and hassle-free. The hotel chain, which welcomes pets at approximately 1,200 Best Western properties in North America, recently launched a new feature page on the 'Trip Planner' section of its we ... |
|
|
International, the world's largest hotel chain, has launched a comprehensive initiative to roll out 360-degree "virtual tours" for each of its 2,400 North American properties by next spring.
In time for the 2006 summer travel season, consumers booking at www.bestwestern. ... |
|
|
Book Now for 45% Savings and Passport Incentives
Montego Bay, Jamaica - October 27, 2006 - Couples Resorts has just announced that vacation bookings made today through November 14, 2006 for travel during select dates in the first quarter of 2007 will be eligible for disco ... |
|
|
International has teamed up with Nickelodeon, the number-one entertainment brand for kids, to create an interactive summer promotion including The Fairly OddParents limited edition Travel Card and a chance to win a family trip to Hollywood.
To kick off the partnership, g ... |
|
|
|
