London TV Joins blinkx as the Latest Content Partner

blinkx.tv Brings Search to the Official Video Guide to London

SAN FRANCISCO, May 3 /PRNewswire/ — blinkx, the smartest thing on your computer and on the web, today announced a content agreement with London TV, (www.golondon.com), the official guide to London. Under the agreement, blinkx.tv will index the entirety of London TV’s video content and make it searchable through the blinkx.tv website.

London TV, produced by Visit London, the official tourist organization for London, provides inspiration for Londoners to explore their city while helping those visiting see the best of the city while on their holiday. London TV broadcasts 24 hours a day, seven days a week on SKY Channel 244 and HomeChoice Channel 732. London TV is dedicated to highlighting the variety of events and attractions that are available in the capital, be it new movie releases, West End and fringe theatre productions, live bands, concerts & gigs, museums, clubs, restaurants, comedy nights, tourist attractions, sports or shopping. blinkx.tv will support London TV’s goal of spreading London’s cultural wealth worldwide. With blinkx’s unique technology all of London TV’s content will be indexed automatically and phonetically — users will be able to search right down to individual spoken words within the programmes.

“London is one of the most exciting cities in the world. Our programmes are dedicated to informing locals and travelers alike of the diverse cultural wealth that thrives in our great city. Our partnership with blinkx will make finding the best of what London has to offer easy and efficient, leaving users more time to go out and enjoy the city,” said Tom Lenham, Director of Programmes, London TV.

“blinkx.tv is proud to have London TV join our increasing lineup of leading content partners. London TV’s role in bringing the best of the city to it’s audience complements blinkx’s own position in the video search realm; bringing the best and most relevant information to our users promptly and efficiently,” said Federico Grosso, Vice President Business Development, blinkx.

About Visit London

Visit London is the official visitor organisation for London. Its role is to promote London as the world’s most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London works in partnership with the Mayor’s London Development Agency and the commercial industry.

How To blinkx

blinkx thinks while it links. Because blinkx is not constrained by the limits of keyword-based technologies, it is able to extract the main ideas contained within any document and thus derive its meaning. blinkx uses patented Context Clustering Technology (CCT) technology to overcome the shortcomings of keyword technologies and to truly understand the ideas and context behind the words. blinkx applies its unique CCT ability to make the search experience faster, more accurate and more relevant. Approaches to searching through information using simple keyword query mechanisms fail because they do not provide enough context. In such cases users are overwhelmed by hundreds or thousands of results, all of which match the query, but many that represent the different contexts within which the query term or terms can appear in. blinkx CCT is unique because it helps a user provide the context that is crucial to making keyword searching or organization — it does not second-guess a user’s needs, but seamlessly provides the automated guidance required to enrich the overall experience.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV — unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately held company based in San Francisco and London. More information is available at www.blinkx.com.

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