Holland America Line Takes the Fight Against Breast Cancer to the High Seas With On Deck for the Cure(TM)

SEATTLE, March 14 /PRNewswire/ — Holland America Line and the Holland America Line Foundation are taking the fight against breast cancer to the high seas with On Deck for the Cure, an onboard, non-competitive 5K fitness walk to raise money for the Susan G. Komen Breast Cancer Foundation.

On April 1, 2006, On Deck for the Cure will officially begin rolling out across the entire Holland America Line fleet, with approximately 500 On Deck for the Cure walks taking place on Holland America Line cruises worldwide in the year ahead. Guests will receive an in-room invitation to the event suggesting a $15 donation to the Holland America Line Foundation. Then participants simply put their sea legs to good use by walking around the ship’s deck for a total of five kilometers. Depending on the ship, guests may choose to walk up to 12 laps to reach 5K. Each participant receives an On Deck for the Cure t-shirt and Komen “Sharing the Promise” pink ribbon wristband as well as an invitation to a pink lemonade reception following the walk.

“This partnership is the first of its kind in the cruise industry and one of the best ways that Holland America Line and our guests can collectively combine resources to support a great organization and an extremely worthy cause,” says Stein Kruse, president and chief executive officer of Holland America Line. “We are proud to launch On Deck for the Cure and very excited that our guests and crew have already embraced the project on the four preliminary events we’ve held in February. On Deck for the Cure is a simple, yet creative way to encourage our guests to contribute to a great cause, while participating in a fun and rewarding onboard activity.”

With 500 walks taking place aboard Holland America Line’s 13 ships, the Holland America Line Foundation will raise a minimum of $250,000 annually for the Susan G. Komen Breast Cancer Foundation. The Holland America Line Foundation will donate 75%, or a minimum of $11.25, of each $15 donation to the Komen Foundation.

“The Komen Foundation is proud to partner with Holland America Line on this exciting and innovative cause related marketing program,” says Patrice Tosi, acting Chief Executive Officer of the Susan G. Komen Breast Cancer Foundation. “More than 40,000 women and men are expected to die of breast cancer in 2006, and On Deck for the Cure offers a meaningful and fun opportunity for a large number of individuals to engage in the fight against the disease. The support of partners like Holland America Line increases the Komen Foundation’s ability to fund research and community outreach programs, educate consumers about a variety of breast cancer issues and encourage consumer activism.”

On Deck for the Cure, presented by the Holland America Line Foundation, builds upon Holland America Line’s existing charitable programs including cash sponsorships, in-kind shipboard events, free and reduced-fare cruise programs for nonprofit fundraising events, United Way participation and other philanthropic activities.

For information about sailing dates and cruise destinations, contact a travel agent or call Holland America Line at 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com. For more information about Holland America Line’s giving program email giving@hollandamerica.com.

— www.hollandamerica.com –

About the Komen Foundation

The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure(R) to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2005, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs. For questions about breast health or breast cancer, visit the Komen Foundation’s Web site at www.komen.org or call the Komen Foundation’s National Toll-Free Breast Care Helpline at 1-800-I’M AWARE(R) (1-800-462-9273).

About Holland America Line [a division of Carnival Corporation and plc (NYSE:CCL) (NYSE:and) (NYSE:CUK) ]

With the introduction of the 1,918-passenger ms Noordam in early 2006, Holland America Line’s fleet grew to 13 ships, offering nearly 500 cruises from more than 25 home ports. Itineraries range from two to 108 days and visit all seven continents, including new Australia/New Zealand and Asia sailings, a world cruise and popular sailings to several ports in the Caribbean, Alaska, Mexico and Europe. The ms Noordam also offers Caribbean sailings in the winter from new homeport New York City.

Holland America Line’s $225 million, fleetwide Signature of Excellence enhancements feature new programs and amenities including the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts will provide cooking demonstrations and classes — Explorations Cafe powered by the New York Times, teens-only activity areas and all new cabin amenities highlighted by flat-panel TVs and plush-top Mariner’s Dream Beds. Signature of Excellence enhancements will be completed on 10 ships at the start of 2006 and all 13 ships by the fall of 2006. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.

World’s Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World’s Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World’s Leading Cruise Lines offer exciting and enriching cruise vacations to the world’s most desirable destinations.

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