Brunswick, Walt Disney World Team Up for Hurricane Relief
LAKE FOREST, Ill., Sept. 2 /PRNewswire-FirstCall/ -- Brunswick Corporation (NYSE:BC) and the Walt Disney World(R) Resort announced today that they have partnered to deliver nine Trophy center console boats with Mercury Marine engines to New Orleans to support Hurricane Katrina relief efforts.
Coordinated through the US Marine Division of the Brunswick Boat Group, these boats will be turned over to the Federal Emergency Management Agency (FEMA), and used to shuttle refugees, officials and medical supplies in the devastated city. US Marine makes and markets Bayliner, Maxum and Trophy boats as well as Meridian Yachts.
"We approached Walt Disney World because it has one of the largest concentrations of Trophy boats close to the affected areas of the Gulf Coast, and this would allow for those boats to be pressed into use quickly," explained US Marine's Mark Zobel, vice president of marketing. "The response from Disney was overwhelming, and their cooperation will ensure that more help is on the way almost immediately. We are extremely grateful for their assistance and the urgency in which they dealt with this matter."
Since 1997, Brunswick has been providing a variety of boats to the resort, as well as Mercury outboard engines, another Brunswick division. The Brunswick Boat Group's Logistics operations, working with a US Marine dealer in Bossier City, La., are arranging for quick transport and delivery.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Crestliner, Hatteras, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea and Kellogg marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com/ .
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