The Cheeca Lodge & Spa Enters a New Era as an Independent World Class Resort

ISLAMORADA, Fla., March 10 /PRNewswire/ — Cheeca Holdings LLC, the owner of the newly renovated upscale Cheeca Lodge & Spa, announces that on March 6, 2006, in accordance with its legal right to do so, has terminated its relationship with Rockresorts Inc. as the manager of the Cheeca Lodge & Spa.

Jerry Johnson, managing member of Cheeca Holdings LLC, states, “We are extremely proud of our Florida Keys 27-acre beachfront resort, featured recently on the cover of Conde Nast Traveler and in The New York Times. We are committed to delivering a superior resort experience in keeping with the expectations of guests of this historic resort.

“In 2004, we launched a highly successful program by which guests or individuals can become owners of Cheeca hotel condominium units and become members of the Cheeca Lodge & Club, while providing a seamless resort experience to all.”

As always, reservations can be made by calling us at 800-327-2888 or 1-305-664-4651 or by contacting us on our interim website http://www.cheeca-lodge.com/ .

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