China is Within Everyone’s Reach as Insightful Handbook to the Outbound Tourism Industry Goes on Sale

(PRWEB) November 14, 2005 — International tourism is facing its toughest challenge in light of recent terrorist attacks and natural disasters in many of the world’s top tourist destinations and markets. Forward looking tourism organisations will do well to explore new growing markets such as China that have a stable positive growth outlook and tremendous potential.

Much around China’s tourism industry has been shrouded in mystery. While multinational tourism companies are able to spend millions investing in marketing, representative offices and joint ventures, small and medium size enterprises are left wondering if they should even bother approaching this market. Many have been burnt in the past by dealing with the wrong people or not localising the product to suit Chinese preferences.

With the belief that China will be the world’s top tourism market, Roy Graff, CContact Ltd. Managing Director (China consulting for the tourism trade) said: “We wish to help companies and organisations of all sizes gain the basic understanding of Chinese outbound tourism so they can make informed decisions and consider developing an alternative to their traditional (and now unpredictable) markets. They can now do this without paying hundreds for often outdated market intelligence.”

Published in 2005, the paperback handbook is jargon free and does not rely on meaningless statistics. It clearly explains how the China outbound tourism industry works, who are the main players and what are the sales and marketing approaches that work. There are many practical tips on business etiquette and cultural differences as well as details of what Chinese tourists actually want to do on their travel.

Offering affordable market information to companies and organisations of any size will serve to clear away much of the misunderstanding and apprehension surrounding China’s tourism sector. To find out more or order a copy while stocks last please visit or contact Roy Graff at CContact Ltd.

Starting from the opening day of WTM in London and continuing through to CITM (China International Travel Mart) in Kunming China, CContact Ltd. will be offering the handbook for only 50% of its original price. There will be an opportunity to purchase the handbook at both WTM and CITM, as well as online (while stocks last).
UK tel: +44 7821 093199
China tel: +86 13511013224

About the China Outbound Travel Handbook
It was written by two tourism professionals who represent the local and the western view on this fascinating sector, one of the fastest growing in China. Positively reviewed in the China-Britain Business Council journal, BBT Online and other leading travel trade publications, this user friendly handbook will keep you updated on exactly who is travelling abroad, how to reach them, how the travel industry is organised, and how to show your hospitality to the Chinese visitors.

Special offer price £40.00 only
for paperback handbook (add £2.00 for postage and handling if required)

About the authors
Hu Huaming (Harry Hu) has worked in outbound tourism from Beijing since 1991. He was for many years the General Manager of the outbound tourism department of CYTS (China Youth Travel Service). Mr. Hu currently heads the marketing consultancy DPS-China which specialises in destination promotion on behalf of foreign destinations., tel: +86 10 87751132

Roy Graff has 11 years of tourism industry experience in the UK, Taiwan and China. From 2002 to 2005 he was e-commerce director for Gullivers Travel Associates and Chief Representative of based in Shanghai and Beijing. He now runs CContact Ltd. based in London to provide consulting, training and localisation services to tourism companies and organisations who wish to engage the tourism market in China., tel: +44 20 78719886

CContact services to the tourism industry:
• China Marketing and representation for destinations, tour operators and hotels
• Market research and advice on setting up tourism businesses in China
• Event production and management from travel exhibitions to press conferences and product launches
• Training programs on Chinese consumer culture and etiquette
• Localisation services: Translation, transcreation, Chinese web design and hosting

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