Unveiling of New Air France Uniform Designed by Christian Lacroix
PARIS, April 4 /PRNewswire/ -- April 5, 2005 is a day that will go down in history for Air France. That is the day that 36,000 men and women at Air France will don the new Company uniform designed by Christian Lacroix.
After 17 years with no major changes, Air France decided in December 2002 to entrust a huge project to one of the greats in French fashion. His mission was to draw on his trademark elegance to translate the spirit of the French flag carrier into a collection the Company's personnel would be proud to wear and one which would embody Air France's ambition in terms of customer service.
The result is here: some one hundred items of clothing and accessories for the 17 professional categories in contact with customers. The theme colour is navy blue, combining the carrier's identity, classic elegance and functional practicality.
"The choice of Christian Lacroix clearly demonstrates Air France's desire to return to its traditions of collaboration with a great fashion designer. This choice also proves the central importance of the Air France workforce in the Company's corporate strategy, and how much we care about pleasing our 42 million passengers each year, most of whom are international travellers," declared Jean-Cyril Spinetta, Chairman and CEO of Air France.
"Designing a uniform for Air France, France's roving ambassador, that is totally open to cultures the world over, is a wonderful opportunity. To some extent, Air France and high fashion belong to the same world, which has to reconcile traditions and technologies, and whose aim is to project and perpetuate the French style of gracious living," said Christian Lacroix.
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