Cleveland Hopkins International Airport Celebrates 80th Anniversary

Commemorating a history of innovation and introducing an era of endeavors

CLEVELAND, July 27 /PRNewswire/ — Mayor Jane L. Campbell announced today a new era for one of Cleveland’s oldest and most important landmarks. In honor of Cleveland Hopkins International Airport’s (CLE) 80th anniversary, Mayor Campbell and Airport Director John Mok unveiled a new brand identity, innovative Web site, and the “Clevelandization” of the airport.

“For 80 very successful years, the airport has served Greater Cleveland,” said Mayor Campbell. “It has served as the front door to our city and as our gateway to the world. It is both a catalyst and lynchpin of our city’s economic development. Today it is time to celebrate our rich heritage and to welcome a new era of growth and continued innovation.”

A New Look for A New Era

“The creation of a brand identity, logo, and tagline was our first step in promoting public awareness of the airport,” said Mok. “Market research determined that nationally and internationally there was no brand recognition for CLE. To achieve success in marketing our airport to airlines and passengers, and marketing our city as a premier destination, we had to first establish a brand identity.” Earlier this year, the airport announced its marketing alliance with the Convention & Visitor’s Bureau of Greater Cleveland (CVB).

The new branding can be seen on banners mounted throughout the airport. The logo was developed based on research conducted by Beachwood-based BrandInsights. The new insignia includes the airport’s routing letters “CLE” encased in smooth flowing lines. The lines reflect the safe, smooth, and sound experience of traveling through the airport. In addition to a logo for CLE, one was similarly created for Burke Lakefront Airport.

The new look of the airport will also be represented at http://www.clevelandairport.com/ . The Web site has undergone a transformation and offers many more user friendly features including a flight guide dropdown. This will allow travelers to access flight information with just a click of a button. “Customer service is paramount to the success of our airport,” said Mok. “Providing up-to-date and accurate information is critical to meeting the needs of our customers.”

“Clevelandizing” the Airport

“For many travelers, it’s difficult to distinguish one airport from the next,” states Mok. “We want people passing through CLE to know they are in Cleveland and want them to be impressed by our world-class hospitals, learn more about our arts and culture, and walk away with a better appreciation of our city. Our goal is to promote the culture, lifestyle, and entertainment venues of Cleveland.”

Travelers passing through the airport can now experience Greater Cleveland through exhibits, displays, and banners showcasing city attractions, institutions, and businesses. Beginning with a collaboration with the CVB, the airport has sought alliances or “friends of the airport” that can assist in promoting Cleveland.

“It’s a tool to drive more travel, tourism, and business development to this region,” said Mok. “For travelers passing through CLE en route to other destinations, this is a great opportunity to bring a bit of Cleveland directly to them. CLE is in the unique position to tell Cleveland’s story to the 30,000 travelers passing through our airport on a daily basis.”

The Clevelandization effort, lead by Vocon Design Inc., an interior design group based in Cleveland, introduces travelers to sights and sounds of the city some may never have known otherwise. Travelers will now walk to their gate listening to overhead music by the Cleveland Orchestra; can participate on a “heart walk” by the Cleveland Clinic Foundation; children can enjoy themselves in the Children’s Museum of Cleveland play area; and enjoy other displays and banners by the Cleveland Metroparks Zoo, Young Audiences of Greater Cleveland, Playhouse Square Center, Cleveland.com, and the International Women’s Air and Space Museum. A children’s play area sponsored by Fisher Price will soon be installed as well.

Continuing the Celebration
Travelers Appreciation Day — July 28, 2005

Throughout the day, on July 28th, travelers on incoming and outgoing flights will receive a “thank you” from CLE staff. CLE’s ambassador volunteers will present travelers a set of pictorial postcards commemorating vintage “firsts” and highlights of past innovations at CLE. Two lucky passengers will also receive a special gift provided by Continental Airlines and Southwest Airlines – travel vouchers good for roundtrip tickets for two. Airport concessionaires will also offer special promotions and discounts throughout the day. Additionally, representatives from Cleveland-based Nottingham-Spirk Design Associates will hand out new, innovative products, developed here in Cleveland.

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