Customers Can Click, Stretch and Win at

CHICAGO, Aug. 18 /PRNewswire-FirstCall/ — isn’t just for making reservations anymore. Now customers can “click” on and register for the “Click. Stretch. Win.” Economy Plus(R) game for a chance to win coveted travel prizes, including pairs of U.S. domestic, roundtrip tickets on United Airlines(R); one-year Red Carpet Club(R) memberships; 5,000 Mileage Plus(R) bonus miles and more.

“Customers who play for these fun travel prizes at have an interactive opportunity to learn more about the comforts of Economy Plus seating, and the benefits of our new Economy Plus Access(SM) program,” said Dennis Cary, United’s senior vice president-Marketing. “The advantages of booking on just keep getting better. Now customers have the opportunity to win prizes while they search to reserve the lowest available fares for business or pleasure, and unlike some other travel Web sites, doesn’t charge a booking fee.”

From now until Sept. 9, 2005, customers can register for the contest at , and play the game for a chance to win popular travel prizes. Once registered, customers can click on the picture of a man in a knotted position, symbolizing what it’s like to sit in some other airline’s seat — until he fully reclines, demonstrating the comfort of Economy Plus. The Web site instantly notifies customers if they have won any of the game prizes. Players can play as often as once a day.

Economy Plus is currently available to Mileage Plus Elite members and full-fare customers. This preferred seating is available on United(R) and Ted(SM) aircraft, and soon will be on all United Express(R) 70-seat aircraft, now branded as explus(SM). The United fleet has more premium seating — including the United First(R), United Business(R) and Economy Plus seating sections — than any other U.S. carrier.

The Economy Plus Access program gives customers the opportunity to purchase a one-year membership which gives them access to Economy Plus seating when they travel on United, Ted, and select United Express(R) flights. Customers can chose from three different Economy Plus Access options — Economy Plus Access, which enables each member and one companion to sit in Economy Plus; Economy Plus Access with Red Carpet Club Membership; and Economy Plus Access with Premier Fast Track, which offers customers a quicker way to start reaping the benefits of United’s Mileage Plus Premier(R) status. is a convenient, one-stop travel resource for booking flights and travel packages. continues to guarantee the lowest United fares and has no booking fees. In addition, customers who book and fly a paid, qualifying roundtrip flight through by Dec. 31, 2005, earn 1,000 Mileage Plus bonus miles.

About United

United Airlines (BULLETIN BOARD: UALAQ) is the world’s second largest airline and operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to nearly 800 destinations in 139 countries worldwide. United’s 58,500 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company’s Web site at .

Click, Stretch, & Win Game Official Rules


1. Eligibility: Click, Stretch, & Win Game (the “Instant Win Game”) is
open only to legal residents of the fifty (50) United States and
(including the District of Columbia) who are at least eighteen (18)
years old at the time of entry. Void where prohibited. Employees,
officers and representatives of United Airlines, Frankel, ePrize,
LLC, as well as the immediate family (spouse, parents, siblings and
children) and household members of each such employee are not
eligible. The Instant Win Game is subject to all applicable federal,
state and local laws and regulations. Participation in the Instant
Win Game constitutes entrant’s full and unconditional agreement to
these Official Rules and Sponsor’s decisions, which are final and
binding in all matters related to the Instant Win Game. Winning a
prize is contingent upon fulfilling all requirements set forth

2. Sponsor: United Airlines, 1200 East Algonquin Road, Elk Grove
Township, IL 60007. Administrator: ePrize, LLC, One ePrize Drive,
Pleasant Ridge, MI 48069.

3. Timing: The Instant Win Game begins at 12:00 a.m. Eastern Time (“ET”)
on August 9, 2005 and ends at 11:59 p.m. ET on September 9, 2005 (the
“Promotion Period”). Administrator’s computer is the official time
keeping device for the Instant Win Game.

4. How to Enter: During the Promotion Period, go to and fill out the online entry form
completely and submit the form. Once you submit the form, follow the
directions to advance to the Instant Win Game page and to play the
Instant Win Game. It is recommended that you install Macromedia Flash
on your computer (if you do not already have it) when prompted.
Installation is free. On the Instant Win Game page, untwist the
character by clicking on the character’s various body parts. Once the
character is completely untwisted, he will take a seat and the
airplane will take-off. As the airplane takes-off, a win/lose message
will appear in the jet stream and you will be notified if you are a
potential Instant Win Game winner. If you do not have Macromedia
Flash, you will be taken to a page that will indicate whether or not
you are a potential winner. The Instant Win Game results will be
instantly displayed. Entrants will be notified immediately by email
if they are potential winners of the Instant Win Game and will be
provided directions for validation. All potential winners are subject
to verification before any prize will be awarded. Administrator is
responsible for the functionality of the Instant Win Game. Limit: One
(1) Instant Win Game play per email address per person per day during
the Promotion Period. Any attempt by any participant to obtain more
than the stated number of plays by using multiple/different email
addresses, identities, registrations and logins, or any other methods
will void that participant’s plays and that participant may be
disqualified. Use of any automated system to participate is
prohibited and will result in disqualification. Sponsor is not
responsible for lost, late, incomplete, invalid, unintelligible or
misdirected registrations, which will be disqualified. In the event
of a dispute as to any registration or play, the authorized account
holder of the email address used to register will be deemed to be the
registrant or player. The “authorized account holder” is the natural
person assigned an email address by an Internet access provider,
online service provider, Internet service provider or other
organization responsible for assigning email addresses for the domain
associated with the submitted address. Potential winners may be
required to show proof of being the authorized account holder.

5. All potential winning plays are subject to verification by Sponsor or
administrator, whose decisions are final AND BINDING. An entrant is
not a winner of any prize, even if the INSTANT WIN GAME SHOULD so
indicate, unless and until entrant’s eligibility and the potential
Winning play has been verified and entrant has been notified that
verification is complete. Sponsor will not accept screen shots or
other evidence of winning in lieu of its validation process. Any play
that occurs after the system has failed for any reason is deemed a
defective play and is void and will not be honored.

6. Instant Win Prize Selection and Verification of Potential Winners:
All selected potential winners must comply with all terms and
conditions of these Official Rules, and winning is contingent upon
fulfilling all requirements. Administrator is an independent judging
organization whose decisions as to the administration and operation
of the Instant Win Game and the selection of potential winners are
final and binding in all matters related to the Instant Win Game.
There will be one hundred ten (110) random, computer-generated
winning times during the Promotion Period, one for each of the prizes
listed below. If you are the first player to play the Instant Win
Game at or after one of the randomly generated times, you will be a
potential instant winner of the prize indicated. Potential Instant
Win Game winners must continue to comply with all terms and
conditions of these Official Rules, and winning is contingent upon
fulfilling all requirements. The potential Grand Prize winners (or
parent/legal guardian if winners are minors in their state of
residence) will be required to sign and return to Sponsor, within ten
(10) days of the date notice or attempted notice is sent, an
affidavit of eligibility, liability/publicity release in order to
claim his/her prize and fulfill any such other requirements as
determined by Administrator. If any potential winner cannot be
contacted, or fails to sign and return the affidavit of eligibility
and/or liability/publicity release (when applicable) within the
required time period, potential winner forfeits prize. Winners will
receive their prizes approximately 8-10 weeks after the conclusion of
the Instant Win Game. If any potential winner cannot be contacted or
if prize is returned as undeliverable, potential winner forfeits
prize. In the event that a potential winner of a Grand Prize is
disqualified for any reason, Sponsor will award the applicable prize
to an alternate winner by random drawing from among all remaining
eligible entries. There will be three (3) alternate drawings for the
Grand Prizes, after which the Grand Prizes will remain unawarded.
Other unclaimed prizes will not be awarded. Potential winners must
continue to comply with all terms and conditions of these Official
Rules, and winning is contingent upon fulfilling all requirements.
Prizes will be received 8-10 weeks after the conclusion of the

7. Prizes: FIVE (5) GRAND PRIZES: Two (2) round trip coach-class
domestic airline tickets on United Airlines for use within the 48
contiguous states. Approximate Retail Value (“ARV”): $1,200. Terms
and conditions of airline vouchers apply. ONE HUNDRED (100) FIRST
PRIZES: Five thousand (5000) United Airline Mileage Plus(R) Bonus
Miles. United Airlines Mileage Plus Miles do not expire, provided you
earn or redeem any amount of miles at least once every 36 months, and
are subject to program terms and conditions. Please visit the Mileage
Plus website located at,6823,1136,00.html for
additional information. Winner must be enrolled in the United
Airlines Mileage Plus Program in order to receive the United Airlines
Mileage Plus Miles. Enrollment is completely free. All Mileage Plus
program rules apply. ARV: $125. FIVE (5) SECOND PRIZES: One (1) Year
Membership to the United Red Carpet Club(R). Club membership terms
and conditions apply. ARV: $500.

For all prizes: Odds of winning a prize depend on the number of
eligible plays received during the Promotion Period divided by the
number of prizes available. No cash or other substitution, assignment
or transfer of any prizes permitted, except by Sponsor, who reserves
the right to substitute a prize or prize component with cash or
another prize of comparable or greater value. Winners are responsible
for all federal, state and local taxes and fees associated with prize
receipt and/or use. Prizes will be awarded “as is” with no warranty
or guarantee, either express or implied offered by Sponsor. Total
ARV: $21,000. Limit: one (1) Instant Win Game prize per person.

8. Publicity: Except where prohibited, participation in the Instant Win
Game constitutes winner’s consent to Sponsor’s use of winner’s name,
likeness, photograph, voice, opinions, biographical information,
hometown and state for promotional purposes in any media without
further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel or modify
the Instant Win Game if fraud, technical failures or any other factor
beyond Sponsor’s reasonable control impairs the integrity of the
Instant Win Game, as determined by Sponsor in its sole discretion. In
such event, Sponsor reserves the right to award the prizes at random
from among the eligible entries received up to the time of the
impairment. Sponsor reserves the right in its sole discretion to
disqualify any individual it finds to be tampering with the entry
process or the operation of the Instant Win Game or to be acting in
violation of these Official Rules or any other Promotion, or in an
unsportsmanlike or disruptive manner. Any attempt by any person to
deliberately damage any web site or undermine the legitimate
operation of the Instant Win Game is a violation of criminal and
civil law, and, should such an attempt be made, Sponsor reserves the
right to seek damages from any such person to the fullest extent
permitted by law. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision.

10. Release: By entering this Instant Win Game, entrant agrees to release
and hold harmless United Airlines, Frankel, ePrize, LLC, and any
promotional partners, each of their parent, subsidiary, affiliate and
related companies, and each of its and their respective officers,
directors, employees, and agents (collectively the “Released
Parties”) from and against any losses, damages, rights, claim or
cause of action of any kind arising, in whole or in part, directly or
indirectly, out of participation in the Instant Win Game or resulting
directly of indirectly, from acceptance, possession, use, or misuse
of any prize awarded in connection with the Instant Win Game,
including without limitation personal injury, death, and/or property
damage, as well as claims based on publicity rights, defamation,
and/or invasion of privacy.

11. Limitations of Liability: The Released Parties are not responsible
for: (1) any incorrect or inaccurate information, whether caused by
entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Instant Win Game; (2) technical
failures of any kind, including, but not limited to malfunctions,
interruptions, or disconnections in phone lines or network hardware
or software; (3) unauthorized human intervention in any part of the
entry process or the Instant Win Game; (4) technical or human error
which may occur in the administration of the Instant Win Game or the
processing of entries; or (5) any injury or damage to persons or
property which may be caused, directly or indirectly, in whole or in
part, from entrant’s participation in the Instant Win Game or receipt
or use of any prize or while traveling to or from any prize-related
activity. If for any reason an entrant’s entry is confirmed to have
been erroneously deleted, lost, or otherwise destroyed or corrupted,
entrant’s sole remedy is another entry in the Instant Win Game;
provided that if it is not possible to award another entry due to
discontinuance of the Instant Win Game for any reason, Sponsor, at
its discretion, may elect to hold a random drawing from among all
eligible entries received up to the date of discontinuance for any or
all of the prizes offered herein. No more than the stated number of
prizes will be awarded. In event that production, technical, seeding,
programming or any other reasons cause more than stated number of
prizes as set forth in these Official Rules to be available and/or
claimed, Sponsor reserves the right to award only the stated number
of prizes by a random drawing among all legitimate, unawarded,
eligible prize claims.

12. Disputes: Entrant agrees that: (i) any and all disputes, claims and
causes of action arising out of or connected with this Instant Win
Game, or any prizes awarded, other than the administration of the
Instant Win Game or the determination of winners, shall be resolved
individually, without resort to any form of class action, and
exclusively by the United States District Court for the Eastern
District of Michigan (Southern Division) or the appropriate Michigan
State Court located in Oakland County, Michigan; (ii) any and all
claims, judgments and awards shall be limited to actual out-of-pocket
costs incurred, including costs associated with entering this Instant
Win Game but in no event attorneys’ fees; and (iii) under no
circumstances will entrant be permitted to obtain awards for and
entrant hereby waives all rights to claim punitive, incidental and
consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages
multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW
and questions concerning the construction, validity, interpretation
and enforceability of these Official Rules, or the rights and
obligations of the entrant and Sponsor in connection with the Instant
Win Game, shall be governed by, and construed in accordance with, the
laws of the State of Michigan, without giving effect to any choice of
law or conflict of law rules (whether of the State of Michigan or any
other jurisdiction), which would cause the application of the laws of
any jurisdiction other than the State of Michigan.

13. Entrant’s Personal Information: Information collected from entrants
is subject to the ePrize Privacy Policy
( ) and the Sponsor’s
Privacy Policy ( ).

14. Winners List For Major Prizes: Instant Win Game results of the major
prizes and/or a copy of these Official Rules may be obtained by
sending a self-addressed, stamped envelope to the “Click, Stretch, &
Win Game Winners/Rules Request”, c/o ePrize, LLC, P.O. Box 8070 Royal
Oak, MI 48068-8070. Requests must be received by December 9, 2005
for the winners list. Vermont residents may omit return postage for
the official rules.

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