The Family Road Trip Goes Digital

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New Family Travel Service, RoadTripper, Combines Traditional Travel Protection With Roadside Assistance and Premium Concierge Services

FRAZER, Pa., March 15 /PRNewswire/ -- RoadTripper, a new web-based, pay-per-trip travel service designed to help families navigate their way to a better road trip, launches today nationwide. For as little as five dollars per day, travelers can access a host of road trip services including 24-hour roadside assistance, 24-hour concierge service, travel and destination planning and $250,000 in accidental death insurance. The primary access point to RoadTripper, http://www.familyroadtripper.com/, is anchored by free, weekly online webisodes that educate and entertain road trip planners on the best places to eat, sleep and play in destination cities across the country. Offered by Stonebridge Casualty Insurance Company, a member of the AEGON Group, RoadTripper marks a departure from conventional insurance offerings and from traditional methods of marketing to consumers.

"The internet has revolutionized the way that families plan their vacations, but the travel planner in any family is still overloaded with responsibility, especially when planning a road trip where gas breaks, food breaks, multiple lodging destinations and a host of obstacles all come into play," said Tom Smith, Vice President of AEGON Direct Marketing Services, Inc. "RoadTripper embraces the on-demand nature of internet travel planning and provides a one-stop resource to help ease the planning burden; all while providing peace of mind for your family during your next trip."

Eighty-three percent of all leisure travel in America is by auto. RoadTripper gives auto travelers all of the services and benefits of traditional roadside assistance and premium travel concierge programs, offering 24-hour roadside assistance including gas, water and oil; emergency towing, tire and battery service; lost key or lock out service; trip planning assistance, both live and via original online video programming; 24-hour concierge hotline for on-demand travel recommendations; plus $250,000 accidental death insurance. With a single click or call into the 24-hour RoadTripper service center, trip planners can activate a trip, get important travel information or find their destination's hidden gem on demand. Available to consumers nationwide on a pay-per-trip basis, there are no enrollment or membership fees associated with RoadTripper.

RoadTripper launches just in time for advance planning of two peak road trip seasons, spring (23% of leisure auto travel) and summer (33% of leisure auto travel). The new travel service will be launched entirely by alternative marketing channels including on-site gas station marketing, online advertising, search engine optimization and free-to-consumer online edutainment webisodes. For more information, visit http://www.familyroadtripper.com/

About RoadTripper

RoadTripper is a web-based, pay-per-trip travel service offered to family travelers. RoadTripper's host of services includes 24-hour roadside assistance and concierge services (administered by Nation Safe Drivers) as well as $250,000 in accidental death insurance (underwritten by Stonebridge Casualty Insurance Company, a member of the AEGON Group, form numbers SCTAD1000GC and SLTAD100GP). The primary access point to RoadTripper, http://www.familyroadtripper.com/, also provides free weekly webisodes produced by Oktane Media.

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