Family Time Gets Slimed!

Screenlife, LLC and Mattel’s Newest Game Lets Families Show Off Their ‘Nick-ology’ Bringing a Totally Awesome New Dimension to Family Entertainment

SEATTLE, Oct. 11 /PRNewswire/ — Just in time for holiday fun, Scene It?(R) The DVD Game, has gone totally Nick! Scene It? Nickelodeon(R) has all the airbending, ghost-grabbing, jelly-fishing fun of your favorite Nick shows filled with outrageous characters and unforgettable moments. SpongeBob SquarePants, Aang, Danny Phantom, and many more will fuel the fun with over one thousand characters, stars and scenes that will take your family from the halls of Casper High to the rocketing heights of Retroville and every green- slimed city in between.

Kids and their “Fairly OddParents” will be shouting out the answers to on- screen challenges such as “Grosser than Gross(TM)” and “Slime Bucket”, as they race around the board answering trivia, watching video clips, and solving challenges from favorites such as Jimmy Neutron, Avatar: The Last Airbender, Drake & Josh, and more. Questions like, “What school does Danny Fenton attend?” or, “On what show did the green slime Nick is known for first appear?” Whether you’re a Rugrats fan or a rugrat at heart, everyone from the Nick novice to the resident Nickologist will enjoy the trip through the zany cosmos of the #1 entertainment network for kids.

Scene It? Nickelodeon(R) is available at Barnes and Noble, Toys R Us, Target, or wherever games are sold. You can also purchase it online at www.screenlifegames.com .

About Screenlife, LLC

Screenlife, LLC is a premier game company that’s bringing a new dimension to the way the world has fun. Screenlife is the creator and world’s leading manufacturer of DVD games, including Scene It?, the number one selling DVD game worldwide. Screenlife games feature patented Optreve(TM) DVD Enhancement Technology and are available in five languages, across 14 countries, and in more than 40,000 retail locations. A leader in entertainment licensing, Screenlife has established thousands of partnerships with major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It? and other Screenlife games, visit www.screenlifegames.com or call 866-DVD-GAME.

About Mattel, Inc

Mattel, Inc., (NYSE:MAT)( www.mattel.com ), is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands ( www.fisher-price.com ), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 26,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world’s premier toy brands — today and tomorrow.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B)

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