Fire Island Celebrates It’s 10th Anniversary With A Major Redesign

Fire Island, New York (PRWEB) September 18, 2006 —, the original Fire Island website, has celebrated its 10th anniversary by introducing a new site design.’s new site features even more information on Fire Island, including updated, completely original news articles; the most comprehensive Fire Island business directory available; classified ads; photo galleries; easy-to-use Fire Island ferry schedules; answers to commonly asked questions; and detailed descriptions of all Fire Island communities.

In addition,’s new site continues to lead the way as Fire Island’s premier real estate resource, with an in-depth listing service that allows homeowners and realtors to list their homes with pictures, descriptions, and contact information.

“We’re proud to celebrate our 10th anniversary by making an even more valuable resource for real estate agents, homeowners, time share managers, and Fire Island visitors,” comments Brendan J. Smith, a 3rd generation Fire Islander who runs “Moving forward, we expect this expansion to elevate what is already the top Fire Island resource to incredible new heights—encompassing the fun and functional aspects of Fire Island and reinforcing our reputation as the ultimate Fire Island guide for visitors and locals.” began as a small real estate listing site in 1996. In 1999 was purchased by Market Ready LLC, Smith’s Internet Marketing and Advertising Agency. Smith brings unparalleled insight into both the online advertising industry and the Fire Island market.

“For 10 years, has reflected Fire Island’s diversity, rich culture, art, natural beauty, and amazing nightlife,” continues Smith. “Our new site’s evolving content provides visitors with even more dynamic, up-to-date Fire Island information . . . while capturing Fire Island’s essence in a beautiful new aesthetic.”

With Smith at the helm, has evolved from a modest site to the number one visited site for information on this attractive New York vacation destination. After’s 10th Anniversary redesign, site traffic spiked from 3,000 to 4,000 unique visitors per day—increasing the distance between the nearest competitor from 10 times to 40 times the traffic. is leading search engine rankings, penetrating new markets and reaching new audiences—strengthening its position as Fire Island’s top advertising arena.

Prior to taking charge of and founding Market Ready LLC, Smith worked for leading New York advertising agencies, as well as developed, managed, and owned over 10 top-ranked, profitable web sites. Smith splits his time between New York and Lake Tahoe, where he continues to build successful internet businesses. His most recent start-up project, Motive Advertising, was just named one of Entrepreneur magazine’s top 100 fastest-growing companies. has been featured in Travel and Leisure magazine, The Village Voice, The New York Times, New York Daily News, The Advocate,, Time Out New York and more.

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