Premier Bags and Continental Airlines Partner Together for Complimentary First Class Holiday Gift Bag

First Class Customers Flying From New York/Newark to Los Angeles, San Francisco, San Diego and Seattle to Receive Items Worth More Than $600

Gift Certificates, Chocolates, Fragrances, Books, Tea, and Luxury Travel Items Included in Each Bag

NEW YORK, Oct. 26 /PRNewswire-FirstCall/ — Premier Bags, Inc., one of the nation’s fastest growing gift bag companies, and Continental Airlines (NYSE:CAL) have partnered together on a special holiday gift bag, which will be given out complimentary to first class passengers flying from Continental’s New York-area hub at Newark Liberty International Airport to Los Angeles, San Francisco, San Diego and Seattle, it was announced today by Chris Carbone, President, Premier Bags, Inc., and Mark Bergsrud, vice president of Marketing Programs and Distribution, Continental Airlines. The gift bags, which will be given out complimentary starting Nov. 1, will include gift certificates, chocolates, top fragrances, books, tea, and luxury travel items. Among the participants for the holiday service are Prada, Lindt Chocolates, Bantam Books, the Sharper Image, Tea forte, Harney and Sons Tea, and Hanes, among other partners.

“We’re very pleased to be partnering with Premier Bags on this exciting holiday promotion,” said Bergsrud. “Once again, this service allows us to say ‘Thank you’ to all our customers flying first class, and we’re delighted to have such premium items in this latest gift bag.”

“Our first partnership with Continental yielded great results for our clients and great reviews from first-class customers, and we’re confident this new service will carry on in that tradition,” said Chris Carbone. “Not only is this latest holiday gift bag a great way to add value to first-class seats on Continental, but it’s an effective way for marketers to reach a highly discernable demographic, which enjoys discretionary income. The partners we’ve brought together for this latest gift bag all offer top-of-the-line items and services that will surely enrich the first-class flying experience.”

First class customers receiving Premier Bags will be on flights departing from Newark Liberty International Airport to four cities: Los Angeles, San Francisco, Seattle and San Diego.

Among the items in the holiday bag are:

* Gift Certificate to Zero Gravity – Enjoy the once in a lifetime
opportunity to go weightless! For the first time in the US, you can
experience what it’s like to walk on Mars or the Moon, and be
weightless in zero gravity. This special package, available only
through this program, includes a ride in G-Force One — a specially-
modified Boeing 727 aircraft that flies high above the atmosphere to
achieve weightlessness — as well as training by NASA astronaut and
flying coaches. Flights include 15 segments of weightlessness,
letting you float through the air like an astronaut, and at the end is
a Regravitation Party where all flyers will officially become
Weightless Certified over a champagne toast.

* Lindt Mini Pralines – An assortment of four delicious bite-size
recipes: layered praline, milk cream praline, almond and hazelnut
praline, and toffee crunch praline. They are great as a small treat
to enjoy by yourself or share with friends.

* Hanes Classics Casuals Socks – Two complimentary pairs of men’s socks
from Hanes, which feature cushioned soles that provide all-day
comfort, and acrylic yarns to help wick moisture away from the foot.
Classic styling, classic fit.

* Harney and Sons Fine Teas – A delightful blend of black teas, citrus,
almond and spice flavors — the perfect tea to enjoy on crisp fall
days and chilly winter mornings. It brings a bit of holiday warmth to
the table, no matter what the season. Loose tea in silken sachets
lets you enjoy fine tea wherever you may travel.

* tantowel – The world’s best, perhaps only, self-tanning towelette.
Developed in Australia, tantowel(R) is committed to providing a
healthy alternative to the sun. Each towelette is packaged in a
single use application. It is easy to apply, goes on colorless, does
not streak or turn orange. tantowel(R) is not a stain; it doesn’t dry
the skin and can be used on the face as well as the entire body. The
tanning solution dries within a few seconds of application and will
not stain clothes or bedding. You will have a natural looking glow in
just a couple of hours that won’t wash off and last for up to seven

* Tea forte Silken Tea Infuser – A unique line of silken tea infusers,
packaged in beautifully designed tea tins and boxes reminiscent of a
romantic garden setting. The square-based, triangle-hewn hand-made
tea infusers are filled with a unique blend of fresh whole-leaf tea,
and rough-cut herbs and flowers that allow the tea leaves to unfurl,
the flavors to mingle, and the robust tea to flow right through the
infuser and into your cup. Each patented silk tea infuser is topped
with a uniquely designed hand wrapped wire and ‘leaf’ which adds tone
and beauty to the table while functioning as a handle. Tea forte is
the top shelf tea option — a tea lover’s equivalent of a latte or
cappuccino — and have become a favorite of tea drinkers around the
country (For more information, go to ).

* Louis L’Amour Titles from Bantam Books – Enjoy the timeless fiction of
Louis L’Amour, a storytelling tradition you can share with your loved
ones. Discover why his stories of heroism and sacrifice have been
beloved by generations, with one included in each gift bag — Jubal
Sackett, The Lonesome Gods, Long Ride Home, Lonigan, The Trail to
Seven Pines, and the newly released keepsake volume The Collected
Short Stories of Louis L’Amour, Volume Three, a showcase of more than
28 of his most exciting frontier adventures.

* Gift Certificate to The Sharper Image – Receive $25 off your next
purchase at The Sharper Image(R), a store that shares the fun of
discovering innovative products that make life better and more
enjoyable. As America’s premier specialty retailer, The Sharper Image
is a great place to shop for gifts and products for the home, office
and travel. Enjoy an amazing selection of robots that interact with
each other and exciting ZipConnect(TM) sound systems for your iPod(R)
or MP3 player. Sharper Image stores, catalog and Website showcase fun
gifts and gadgets for family, friends, associates … and yourself!

* Prada Fragrance – Each Premier Bag will feature a deluxe mini
fragrance from Prada Parfums (“a scent as the ultimate expression of a
woman’s self”).

Premier Bags, Inc., an independently owned and operated company based in Brooklyn, was started in 2004 by Laine Lipsky and Chris Carbone. The two met while designing non-traditional media campaigns at a Manhattan agency. The company offers exceptional product placement through programs that match advertisers with their precise target demographics.

Continental Airlines is the world’s sixth-largest airline. Continental, together with Continental Express and Continental Connection, has more than 3,000 daily departures throughout the Americas, Europe and Asia, serving 151 domestic and 133 international destinations, more than any other carrier in the world. Nearly 400 additional points are served via SkyTeam alliance airlines, which include Aeromexico, Air France/KLM, Alitalia, CSA Czech Airlines, Delta Air Lines, Korean Air and Northwest Airlines. With over 42,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 60 million passengers per year. Continental consistently earns awards and critical acclaim for both its operation and its corporate culture.

For the second consecutive year, FORTUNE magazine named Continental the No. 1 Most Admired Global Airline on its 2005 list of Most Admired Global Companies. Continental was also included in the publication’s annual “Top 50″ list, which ranks all companies, across a wide variety of industries, that appear in the Global Most Admired Companies issue. Continental again won major awards at the 2005 OAG Airline of the Year Awards including “Airline of the Year” and “Best Airline Based in North America” for the second consecutive year, and “Best Executive/Business Class” for the third consecutive year. For more company information, visit .

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