American Celebrates Ten Years Online

10 Grand Take Off Sweepstakes on AA.com Celebrates Decade of Online Convenience and Looks Forward to the Future

FORT WORTH, Texas, Oct. 24 /PRNewswire-FirstCall/ — It may seem hard to believe that more than 10 years ago most customers did not have the capability to get travel information online. But times changed in 1995 when American Airlines introduced its Web site, now known as AA.com.

Since then, American’s official Web site has become the best place to do business online with American. AA.com is the fastest growing and largest single point of sale for American, generating a substantial portion of the company’s revenue.

“We’re proud of our many employees who have made, and are continuing to make, it possible for us to offer our customers online tools that enhance their travel experience and make their ticket purchases and access to information as convenient as possible,” said Dan Garton, American’s Executive Vice President of Marketing. “We also appreciate our millions of customers who have made AA.com one of the top travel Web sites in the industry. The 10 Grand Take Off sweepstakes is our way of thanking our customers for their business and for helping us achieve this online excellence, which we are always striving to enhance.”

The 10 Grand Take Off sweepstakes offers the chance at a grand adventure, with an exclusive AAirpass membership. The membership, valued at $10,000, is redeemable for travel anytime (for the member and a companion), even at a moment’s notice, to any of the more than 250 worldwide destinations served by the American Airlines network. A one-year AAirpass membership also comes with special VIP privilege including Admirals Club(R) membership, First Class check-in and priority boarding. For program details, visit http://www.aairpass.com/ . Additionally, 10 lucky winners will each receive $1,000 worth of American Airlines Gift Cards, which will soon be available in stores throughout the United States, just in time for the holiday season. The American Airlines gift cards, announced earlier today, are available in $50 and $100 increments and are redeemable on AA.com.

Entering the 10 Grand Take Off is simple: log-in and purchase a ticket on AA.com between now and Nov. 18 and receive an automatic entry into the 10 Grand Take Off for each ticket purchased (up to 3 entries). Or, visit http://www.aa.com/10year and register to win, with no purchase necessary to enter or win.

For terms, conditions and more details on the 10 Grand Take Off sweepstakes, visit http://www.aa.com/10year .

Online for a Decade

Launched in 1995 as “AmericanAir.com” and known since 1998 as AA.com, American’s Web site has been a benchmark for other travel sites. Initially created to provide customers with schedules and information about American Airlines, AA.com has evolved into the one place where customers can manage all aspects of their travel online, including:

* Searching for fares and purchasing tickets on American, American Eagle
and AmericanConnection(R) airlines, with the ease of the Lowest-Fare
Guarantee
* Booking hotels, car rentals, vacations and last-minute packages
* Viewing seat maps and selecting seats
* Checking-in for flights and printing boarding passes
* Getting flight information and signing up for Flight Status
Notification
* Managing AAdvantage(R) accounts
* Signing up for newsletters and personalized special offers

“It is amazing to reflect on what has been achieved over the past 10 years and see how far we’ve come,” Garton said. “AA.com has become a key component of our customer strategy and is the best place for customers to do business online with American. We look forward to the future and are excited about the opportunities as AA.com continues to evolve and deliver to our customers the features and conveniences they value.”

Customers earn 1,000 AAdvantage bonus miles for each round-trip ticket purchased on AA.com, pay no online booking fees and get a lowest-fare guarantee.

American’s Lowest Fare Guarantee, introduced earlier this year, assures that customers will find the lowest fares for American, American Eagle and AmericanConnection flights available online at AA.com. Customers who purchase a ticket on AA.com and then find a lower American Airlines fare for the identical date, itinerary and cabin on another travel Web site will be refunded the fare difference and receive a $50 travel voucher good on any future American, American Eagle or AmericanConnection flight. To qualify for the guarantee, the lower fare must be at least $5 less than the airfare purchased on AA.com that same day. For more details, visit http://www.aa.com/guarantee .

AA.com has received numerous awards from various Web site organizations in the past ten years, including the World Travel Award for World’s Leading Airline Internet Site.

About American Airlines

American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection(R) regional airlines serve 250 cities in over 40 countries with more than 3,800 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(SM) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation (NYSE:AMR) . AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.

American Airlines(R) We know why you fly(SM)

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