Grupo Mexicana Unveils New Airline

* The next step for aviation in Mexico

* Ticket sales start in May; operations in July

* Airline will have a modern Fokker 100 fleet of airplanes

ACAPULCO, Guerrero, April 11 /PRNewswire/ — Grupo Mexicana de Aviacion announced today a new airline concept which will revolutionize air travel in Mexico. The new airline, named Click Mexicana, headed by Isaac Volin Bolok, is a company part of Grupo Mexicana and will have the infrastructure support offered by Mexicana de Aviacion.

The name Click, is the result of a study carried out by Landor, a renowned worldwide firm specializing in branding – brand positioning. The word Click is easy to pronounce in any language, it communicates speed and technology and refers to the sales channel in which we will offer our best rates, Click’s own website.

Click Mexicana will operate 10 Fokker airplanes, with a configuration of 100 seats, with 35 inches of space between rows, placing it as one of the most comfortable in the industry. These modern airplanes will integrate to the fleet gradually between July and December this year.

The new airline will offer flights to some cities served by Mexicana de Aviacion, with the same frequency and service quality. At first, it will operate nine national destinations in round trips from Mexico City to Saltillo, Nuevo Laredo, San Luis Potosi, Oaxaca, Zihuatanejo, Huatulco, Tuxtla Gutierrez, Villahermosa and Merida.

The announcement was issued during the XXX Tianguis Turistico trade event, being held in this port city. Emilio Romano, CEO of Grupo Mexicana de Aviacion stated, “We are very pleased to present a new low cost airline concept, unprecedented in our country, which will offer accessible and competitive rates to a greater number of clients. We are sure we will significantly increase the volume of clients who will have the opportunity to travel by air, efficiently and with quality services.”

Isaac Volin, CEO of Click Mexicana, said, “This is a very interesting challenge, as it revolutionizes the concept of flying in Mexico, by making it easier for a greater number of people to travel on modern, reliable and comfortable airplanes.”

About Click Mexicana

Click Mexicana is the first low cost airline in Mexico. Initially, it will operate nine routes with 10 Fokker airplanes, completely renovated equipment and the most advanced technology. The main contact with clients is through the Click’s own Website, where clients will find the most competitive prices and the best promotions. They will also have a friendly Call Center and modern virtual self-service kiosks, together with the regular sales channels, with the conviction and assurance that at every point of contact, the service will mark the difference.

For further information please contact fabio.serrano@mexicana.com.mx.

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