Guiding Asian Americans around the World

Orlando, FL (PRWEB) August 1, 2006 — The Journey, a newly launched magazine covering travel worldwide, will be the first such publication to cater to the burgeoning Asian American population.

“Very rapidly, Asian Americans are coming into their own. They’re beginning to explore more lifestyle options, which includes travel as well,” says Teena Counihan, Editor-in-Chief of The Journey. “This is an extensive market, and The Journey’s staff of writers will design articles specifically with that demographic in mind.”

A quarterly magazine, The Journey will reveal great travel experiences for the entire spectrum of the Asian American community — from students to professionals, executives, entrepreneur and political leaders. The Journey is designed to be visually breathtaking as well, with a trendy template and only the finest photographs.

For advertisers, The Journey is a great way to target an affluent Asian American audience. By advertising in The Journey, says Counihan, companies can get much closer to Asian American travelers and their needs.

“Asian Americans are getting increasingly bolder and eclectic as far as travel tastes go,” says Counihan. “The Journey will tap into that vein of adventure, giving them exactly the information they will need to explore America and the world.”

About The Journey

The Journey’s mission is to deliver and to share travel, lifestyle, culture and business with all the passion of newly discovered experiences to readers. The magazine effectively targets a wide section of affluent Asians ranging from students to professionals, executives, entrepreneur and political leaders. For more information, please visit

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