Stars Launching New Hard Rock Condo-Hotel in San Diego

Ashlee Simpson, Carmen Electra, Hoobastank, Ying Yang Twins and Benji Madden Rocked Exclusive Party to Launch New Hard Rock Condo-Hotel in San Diego

Unrivaled Event Helps Boost Interest in Condo Sales

SAN DIEGO, Feb. 22 /PRNewswire/ — On Thursday, February 16, 2006, San Diego proved it’s ready to rock. Hard Rock Hotel San Diego, the city’s first branded condo-hotel kicked off condo sales with an evening sure to keep San Diego buzzing. Ashlee Simpson, Carmen Electra, Hoobastank, the Ying Yang Twins and Benji Madden led the evening’s festivities at a high-profile, all-out event held in the heart of San Diego’s Gaslamp Quarter.

Simpson and Electra led the red carpet scene in front of a hoard of screaming fans and the world’s top media. They both served as the party’s hosts and introduced the incredible line-up of talent to roaring applause from the crowd. The chart-topping show opened with a selection of party favorites from Atlanta’s rap duo, the Ying Yang Twins. Hoobastank, the platinum-selling rock band, followed and treated Hard Rock Hotel guests to an exclusive preview of their hot, new music. This was their first live performance since the release of their third album. Benji Madden, lead guitarist of the band Good Charlotte, was on the turntables playing a selection of 80′s, hip hop and rock to a fashionable and energetic crowd of the young and young-at-heart. Other guests that came out to party included celebrities Macy Gray, Shane West, Andrew Keegan, Vincent Young, Ryan Key of Yellowcard, Duff McKagan, Matt Sorum and Dave Kushner of Velvet Revolver, Kassim Osgood and Shawne Merriman of the San Diego Chargers.

The party’s hosts were so impressed with the party that they are both in talks with Hard Rock Hotel San Diego to design one of the 15 rock star suites. Each to be fashioned by a different celebrity designer, Ashlee Simpson mentioned that her suite would be a “Surfer Chick” theme, complete with bamboo accents, tiki torch lights and a personally-signed surfboard hanging on the wall. Carmen Electra, on the other hand, has plans to create a “Rock Star Goddess” suite filled with lots of candles, sexy satin sheets, a heart-shaped bath tub and a stripper pole for the late night seductress.

Filled with Hollywood’s elite and San Diego’s top influentials, the Hard Rock Hotel San Diego offered first-class, VIP treatment to all 1,500-plus guests that attended its private celebration. Remaining faithful to its long-standing corporate motto “Love All, Serve All,” guests enjoyed an explosive atmosphere with flowing signature drinks, custom ice sculptures, and attentive model-like wait staff dressed in edgy, Hard Rock gear. The Hard Rock Hotel San Diego captured the appeal and excitement of the music industry’s best known icon by transforming a large, popular nightclub into a sleek, sexy party space, giving party-goers a taste for what’s to come.

“We want to bring a whole new level of entertainment and style to San Diego,” said Greg Casserly, President of Tarsadia Hotels, the operator. “The party featured the same trademark rock ‘n’ roll attitude and impulsive energy for which Hard Rock Hotels are famous. We are extremely excited to make our initial mark in this city with an unforgettable, jaw-dropping event.”

Since that night, the sales center has been flooded with condo reservation requests. The 12-story, 420 unit condo-hotel, is currently under construction and expected to open in Spring 2007. Like the event itself, the Hard Rock Hotel San Diego will define modern standards of luxury and cool. Located in the heart of the party scene, at the corner of Fifth Avenue and L Street, the Hard Rock Hotel San Diego will offer both owners and hotel guests a unique experience combined with 24/7 service and high-octane nightlife yet scene in Downtown San Diego.

Units for sale will range from studios to rock star suites, with prices starting in the $400s. Designed to make it easy to work hard and play hard, each condo will have a hip, electric vibe, with stunning, modern furniture and state-of-the-art lighting and electronics. Owners will also enjoy the hotel’s various amenities including 24-hour concierge service, a world-class spa and fitness center, a high-tech screening room, a landscaped rooftop pool deck with private cabanas, a 7,000 square foot live music venue, a world-class restaurant operated by Nobu and chic lounge and pool bar by Rande Gerber.

Sales begin late February 2006. For more information, contact 877-503-ROCK (7625) or visit www.hardrockcondos.com. The condo-hotel sales center is located at 345 Sixth Avenue, San Diego.

ABOUT TARSADIA HOTELS

Based in Newport Beach, California, privately held Tarsadia Hotels is a national hotel development and management company. Over the past 30 years, Tarsadia has been involved in the acquisition, development and operation of more than 200 hotels.

ABOUT HARD ROCK INTERNATIONAL

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world’s most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc. For more information on Hard Rock, visit www.hardrock.com.

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