Hertz Launches "Fall in Love With Italy" Promotion

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PARK RIDGE, NJ -- (MARKET WIRE) -- September 12, 2006 -- Breathtaking landscapes, rich culture, great food and people have earned Italy the name "il belpaes" or "beautiful country." Hertz has introduced a new promotion that may just give travelers another reason to fall in love with the Mediterranean country. From now until December 15, 2006, Hertz's "Fall in Love with Italy" promotion offers U.S. residents who are visiting Italy three (3) discount offers:

-- 10% discount on Intermediate vehicle rentals (Promotional Code, PC#
991351) -- Customers can receive a 10 percent discount when they rent an
Intermediate car for 14 or more days. The offer is valid on any qualifying
Hertz Affordable Europe Program (non-prepaid) rentals at any participating
location in Italy.

-- $20 off the rental of Intermediate vehicles with GPS Navigation
(Promotional Code, PC#, 991362) -- Customers can receive $20 off the rental
of an Intermediate vehicle that is equipped with GPS (Global Positioning
Satellite) navigation. This discount is valid on qualifying Affordable
Europe Program (pre-paid) rentals of seven or more days at participating
Hertz locations in Italy. Customers must reserve a GPS-equipped
Intermediate vehicle. Reservations must be made at least 14 days prior to
departure for mailed vouchers.

-- Free upgrade from Manual to Automatic (Promotional Code, PC# 991373)

-- Customers who rent an Economy or Compact manual transmission
vehicle can receive a free upgrade to an Automatic of the same car
class. The offer is valid on qualifying Affordable Europe Program (non-
prepaid) rentals of three or more days at participating locations in
Italy.

For further savings and value, Hertz's 2006 Affordable Europe Program offers:

-- Flexible payment plans, including the option to lock-in and prepay in
U.S. or local currency

-- Inclusive rates with Theft Protection (TP) and Collision Damage Waiver
(CDW) available

-- Free unlimited mileage

-- Immediate confirmation of cars with automatic transmission in gateway
cities

-- Free drop-offs between major cities within the country of rental, with
the Rent-It-Here, Leave-It-There Program

-- Refunds on unused portions of prepaid vouchers and no fee for
cancellations

-- Instant return service to expedite vehicle drop-off, available in most
European cities.

Customers can view the details and reserve any of these offers by booking online at http://www.hertz.com. The offers can be found under the "To Europe, Middle East, Africa" section in "Special Offers." These offers can also be viewed by visiting http://www.fallinlovewithitaly.com where customers must click on the "Transportation" link for complete offer details. Promotional Codes must be mentioned at the time of reservation or entered into the appropriate online reservation field. A printed copy of each offer coupon must be presented at the time of vehicle pick-up.

Offers are available at participating locations in Italy. Reservations must be made in the United States at least eight (8) hours prior to pickup. Hertz standard rental qualifications, rental period and return restrictions apply. Blackout periods and other terms and conditions may apply.

Hertz operates from approximately 7,600 locations in 150 countries worldwide

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